Cornerstone CU League honors Texas Trust Credit Union with four marketing awards

ARLINGTON, TX (November 27, 2018)Texas Trust Credit Union received four Pinnacle awards from the Cornerstone Credit Union League at its annual marketing conference. Pinnacle awards recognize excellence in credit union marketing, public relations, and business development.

Texas Trust’s “Your Future is Bright” campaign, along with its culture video, new member kit, and “free checking Facebook post,” all received Pinnacle awards in their respective categories.

The Your Future is Bright campaign was a community celebration event honoring the inaugural class of the Arlington Collegiate High School. Texas Trust held a festive family party at its headquarters and gave each graduate a $1,000 scholarship. The event was devoted to the students and their families to share in the graduates’ accomplishment of simultaneously earning an associate degree along with their high school diploma.

Texas Trust’s new member kit received a Pinnacle for outstanding creative and packaging of new membership material. The all-in-one kit was designed to give new members a glimpse into the credit union’s history, highlight its great services, and provide all the required legal disclosures in one package that is appealing to read.

A third Pinnacle was awarded to the credit union for its clever boosted Facebook post that reached 52,248 people and created 2,800 reactions with 444 shares and 248 comments. Texas Trust capitalized on a competitor’s announcement about doing away with free checking to illustrate the Texas Trust difference and cleverly promote its free checking accounts.

Texas Trust’s culture video was also recognized with a Pinnacle in the brand awareness category. The video was a multi-purpose branding video jointly developed by the marketing and human resources departments to showcase “who we are and what makes us different.”

“Texas Trust continues to deliver award winning campaigns that are also making a difference in the membership and community,” said Stephen Lark, chair of the Cornerstone Marketing and Business Development Executive Committee. “All of their campaigns were started with just a spark, which generated ideas that truly made a difference.”

Award winners were recognized at the League’s annual marketing and business development conference in Tulsa, Oklahoma.

About Texas Trust Credit Union

Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 133,000 members. With assets of more than $1.8 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year.

About the Cornerstone League

The Cornerstone Credit Union League is the nation’s largest regional credit union trade association, serving more than 500 credit unions in Arkansas, Oklahoma, and Texas. Cornerstone exists to advance the success of credit unions in the region through legislative and grassroots advocacy; regulatory and compliance support; training, educational, and networking opportunities; essential communications related to the news and information affecting the credit union industry; and other products and services that establish Cornerstone as the essential partner for credit unions.


Kristine Tanzillo
Dux Public Relations

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