Credit Union Analytics Best Practices Competition to return to 2017 AXFI Conference

MINNEAPOLIS, MN (February 2, 2017) — OnApproach (, theleading provider of Big Data and Analytics for credit unions, is excited to announce the Credit Union Industry Analytics Best Practices Competition will return to the 2017 Analytics and Financial Innovation (AXFI) Conference in Minneapolis, MN June 11-14, 2017.

Do you have an example of reporting and/or analytics that you created that has been beneficial to your credit union? We know that credit unions are working hard every day to turn raw data into valuable insights that can be used to better serve their members.

We want to hear from you in a forum that will allow you to share these ideas with others so that they too can benefit from this knowledge. To that end, we are inviting credit union employees to participate and showcase their hottest reporting, dashboarding, and/or analytics work product. The goal of the competition is to help the credit union industry become more analytically driven by collaborating and sharing best practices. The winning submission will receive a plaque that can be prominently displayed at the credit union and a nationally distributed press release.

The top three submissions will be selected to pitch their work product in a 15 minute presentation at the 4th Annual Analytics and Financial Innovation Conference on Tuesday, June 13th, 2017. A panel of judges will then pick the winner based on the following criteria:

  • Is the work product innovative?
  • How will the work product benefit members and their financial wellbeing?
  • Does the work product create a positive financial impact for the credit union?
  • Can the work product benefit the credit union industry?

Click here to submit your application now

For the first time, 2017 contestants will also have the opportunity to have their work products validated for eligibility to be featured on the CU App Store based on the following criteria:

  • Is the idea innovative?
  • How will the idea benefit members and their financial wellbeing?
  • Does the idea create a positive financial impact for the credit union?
  • Can the idea benefit the credit union industry?

The 2016 Best Practices Competition was won by Tod Wolfe of Empower Federal Credit Union for presenting Empower’sSales and Service Program. This program provides members with a data-driven personalized experience when interacting with members via various channels. Integrated into the core banking system, it provides the front line staff the most important and relevant data to converse with the member they are interacting with.

About OnApproach

OnApproach is the only CUSO dedicated to credit union success through a collaborative analytics ecosystem. By providing a secure and frictionless data experience, OnApproach empowers credit unions to take full control of their own data and their own futures. We exist to serve the credit union movement with technology and expertise required for the digital transformation of the industry business model. OnApproach’s collaborative ecosystem enables communities of users, data scientists, and application developers focused on analytics innovation

About the AXFI Conference

In 2014, OnApproach hosted the inaugural Credit Union Big Data & Analytics (BDA) Conference in Minneapolis to address the growing need to make analytics a top priority for credit unions. Since then OnApproach has partnered with Best Innovation Group (BIG) to co-sponsor the conference, which was re-named the Analytics and Financial Innovation Conference (AXFI) in 2016. The conference has seen significant growth year after year and continues to prove itself as a forum for the future of the credit union industry. The conference is designed to be of interest to all levels of credit union management, C-Level, VPs, Managers and Technical Staff. There is something for everyone.


Austin Wentzlaff
Vice President of Business Development
(888) 523-6121 Ext. 110

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