Credit Union Awareness announces Rate Reset as newest partner providing innovative lending solutions to contributing credit unions

WASHINGTON, DC (February 23, 2021)

Rate Reset, a CUSO that provides revolutionary loan acquisition and retention services, has been chosen as the newest CU Awareness, LLC partner. This strategic collaboration with Rate Reset helps expand and extend the digital consumer journey, actualizing the consumer consideration for credit unions. The technology helps credit unions of all sizes deliver frictionless personalized lending options to new and existing members via the credit union’s own website.

“We’re excited to bring Rate Reset on board as our newest campaign partner. With the strategic consumer reach of the Open Your Eyes to a Credit Union® campaign combined with the easy-to-use capability of the Rate Reset platform, credit unions can seamlessly engage with consumers, safely and securely, to fulfill their loan requests. We’re thrilled to present an option that delivers the ultimate consideration; credit union relationship actualization.” said Chris Lorence, Credit Union Awareness Executive Director. “With over 4 million consumer visits to in the last 12 months, consumers eyes are opening to the credit union difference.”

With Rate Reset, a CUNA Strategic Services provider, contributing credit unions will have access to the KNOCK KNOCK platform, the first bilateral lending platform in the Financial Services industry. The platform provides a means for consumers to Reset existing loans and open new loans at the click of a button. This button, aptly named The Button™, is a consumer initiated instant prequalification solution with a soft pull on credit reports and an instant decision with loan terms for both members and non-members. Rate Reset already works with credit union clients all around the country, and this partnership is aimed to show many more credit unions the benefits of their product.

“One of the largest misconceptions about credit unions is that people believe they don’t qualify for membership. The CU Awareness campaign has been able to break down this barrier. As more people become aware that they qualify for membership they need a tool like The Button™ to friction lessly look at their loan offers.” aid Keith Kelly, CEO of Rate Reset. “Rate Reset is a CUSO and we are very excited to be a part of this massive credit union awareness movement. We firmly believe in the credit union mission of people helping people.”

This partnership is an outcome of Credit Union Awareness expanding the Open Your Eyes to a Credit Union® campaign to continue to grow the credit union industry. Rate Reset has proven to be a bold innovator, as the two-time winner of The NACUSO “Next Big Idea” competition. The competition aims to connect credit union innovators with credit union leaders to further exciting new ideas in a variety of disciplines to grow the movement.

About CU Awareness LLC

CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market shareTo find your nearest credit union,

About Rate Reset’s The Button™ 

SOFI (Social Finance), Lending Club, and Prosper control almost 49% of the personal loan market.  Rate Reset has developed a white-label consumer initiated Instant PreQual solution called The Button™. The Button™ empowers credit unions with the ability to compete against SoFi, LendingClub, and Prosper by offering members and non-members the ability to PreQual themselves. Consumer initiated instant pre-qualification has the highest adoption ratio compared to any other loan acquisition program. The Button is easier, faster, and more consumer-friendly; elevating Credit Union’s above the Fintechs and beating them at their own game.


Madison Homan
CU Awareness LLC


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