Credit Union Awareness LLC and MK Decision partner to deliver a digital account opening solution to credit unions

WASHINGTON, DC (February 24, 2021)

Credit Union Awareness announced today that the AI driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is partnering with MK Decision to introduce a digital account opening solution to contributing credit unions.

“The Open Your Eyes digital campaign continues to exponentially grow its reach and connection with consumers.  In the last 12 months, over 4 million consumers have visited to learn more about credit unions.  From awareness to consideration to actualization, consumers are seeking a seamless, digital journey.  MK Decision provides the capacity for credit unions of any asset size to actualize memberships via a smart, easy-to-use, secure application.  ‘Join Now’ is a realistic possibility for credit unions ready to expand their membership opportunities through the Open Your Eyes campaign and MK Decision.”

MK is committed to their mission of strengthening local economies by supporting credit unions with the technology to serve their members digitally and streamline internal operations. At its core, MK starts the first transaction in the member’s relationship with their credit union – digital account opening. This digital account opening solution is paramount, especially in this digital-first pandemic era. MK’s product offers a seamless member experience from start to finish, allowing members to open, verify, and fund deposit accounts online.

“It was an esteemed honor when CU Awareness selected MK Decision as their digital account opening partner to help credit unions go digital in the pandemic era, said Har Rai Khalsa, MK Decision Chief Executive Officer. “MK’s mission to support local economies and invest in the financial success of members aligns perfectly with credit unions. With a platform grounded in transparency, MK brings ease of transaction to the credit union member experience. Together, this partnership will deepen credit unions’ roots by bringing their member-first culture online in communities across the United States.”

This partnership helps to further the Credit Union Awareness mission to expand the Open Your Eyes to a Credit Union campaign® in an effort to increase credit union awareness and consideration in the minds of consumers. Since its inception in 2015, MK Decision has helped hundreds of community financial institutions thrive with the help of their digital account opening solution and other products and services.

About CU Awareness LLC

CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market shareTo find your nearest credit union,

About MK Decision:

MK Decision’s mission is to help community financial institutions thrive by receiving more deposits and more loans. With a commitment to strengthen local economies, MK’s platform gives credit unions a competitive advantage through simple, beautiful member experiences and streamlined back-office workflows. The MK platform supports a variety of financial products including checking & savings accounts, credit cards, and consumer, commercial, small business, and indirect loans. So far, MK has helped over 250 community financial institutions acquire consumers online. MK was founded in 2015 and is headquartered in San Diego, California.


Madison Homan
CU Awareness LLC


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