Credit Union Magic Minute™ celebrates unique loyalty bond between credit unions and their members

PSCU’s sixth annual holiday sweepstakes rewards credit union members and representatives with 60-second shopping spree

ST. PETERSBURG, FL (December 11, 2018) — Members or representatives from eight lucky credit unions were chosen as winners of the sixth annual Credit Union Magic Minute™, a program developed and sponsored by PSCU to help its Owner credit unions build even more tight-knit relationships with their members. Winners from credit unions across the country — including one team running on behalf of charity — won an all-expenses-paid trip for two to Chicago late last month where they had the chance to grab as much as they could from a warehouse stacked with thousands of items ranging from electronics and toys to kitchenware and household products, all in a heart-pounding 60 seconds.

The Credit Union Magic Minute was created by PSCU as a way to help Owner credit unions create stronger loyalty by delivering a unique and unforgettable member experience. Owner credit unions that participate in PSCU’s rewards program are automatically enrolled in the sweepstakes. Cardholders in CURewards® average six to seven more transactions per month and 30 percent more spend throughout the year.

“Recently, PSCU reinforced the large role rewards play in determining payment choice for consumers in our Eye on Payments study, in which over 93 percent of survey respondents indicated they receive a reward or benefit when making purchases with their credit card,” said Tom Pierce, Chief Marketing Officer for PSCU. “The Credit Union Magic Minute is a fun and exciting way to help our Owners foster member loyalty and strengthen engagement. PSCU is proud to support this unique promotion that recognizes and celebrates the irreplaceable bond between credit unions and their members.”

This year’s winners were selected from APCI Federal Credit Union (Allentown, Pa.), Aspire Federal Credit Union (Clark, N.J.), Scient Federal Credit Union (Groton, Conn.), SRP Federal Credit Union (North Augusta, S.C.), The Summit Federal Credit Union (Rochester, N.Y.), TruMark Financial Credit Union (Fort Washington, Pa.) and Y-12 Federal Credit Union (Oak Ridge, Tenn.). Each winner brought a guest of his or her choosing to take part in the festivities. Teams loaded up dozens of items, including MacBook Air computers, TVs, game systems, cookware, GoPro cameras and iPads into their winning carts.

The participating credit union with the highest sweepstakes participation among members, along with demonstrating its marketing efforts to promote the campaign, was surprised with the opportunity to run for a non-profit of its choice. Community First Credit Union (Appleton, Wis.) selected Pillars, a collaboration between three organizations addressing the challenges of homelessness, housing and hunger, as the recipient of its sweepstakes items. According to Community First, Pillars’ work is a true reflection of the credit union philosophy of “people helping people” and showcases the power of cooperation.

“Community First has been a strong partner for us over the years, and Magic Minute is a fantastic way for us to be able provide additional support to our families,” said Pillars Executive Director Joe Mauthe. “We are honored to have such a giving partnership.”

To further strengthen the relationship between the member and his or her credit union, representatives from each credit union also made the trip to Chicago. According to several credit union winners, they were both surprised and excited to discover they had won.

“Many of this year’s winners spoke to the importance of their credit unions getting to know them on a personal level and providing the services, offerings and guidance they expect from their trusted banking partner,” said Annie Cox, Vice President of Loyalty Solutions at PSCU. “For them, Magic Minute is further evidence they are more than just a number at their credit union, and that their loyalty is truly appreciated and valued.”

For the sixth year in a row, PSCU teamed up with Hinda Incentives — the longtime merchandise fulfillment partner for its CURewards® program — on the sweepstakes. For more information on the Credit Union Magic Minute, visit

About PSCU

PSCU, the nation’s premier payments CUSO and an integrated financial technology solutions provider, supports the success of more than 2,400 financial institutions and processes nearly 7.7 billion transactions annually. Committed to service excellence and focused on continuous innovation, PSCU’s payment processing, fraud and risk management, data and analytics, digital banking, strategic consulting and real-time payments platforms, along with 24/7/365 member support via its contact centers, help deliver personalized, connected experiences. The origin of PSCU’s model is collaboration and scale, and the company has leveraged its influence on behalf of credit unions and their members for more than 45 years. Today, PSCU provides an end-to-end, competitive advantage that enables credit unions to securely grow and meet evolving consumer demands. For more information, visit


Peyton Burgess
On behalf of PSCU

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