Credit Union Organizations Invited to Hold a “Financially Fit Day” on April 3rd

NCUF Campaign Highlights & Funds CU System’s Financial Education Efforts

MADISON, WI – The National Credit Union Foundation (NCUF) is inviting credit union organizations to hold a “Financially Fit Day” on April 3, 2013 to kick off National Financial Literacy Month. This fundraising day is part of a relatively new campaign, entitled “Credit Unions Support Financial Education: Leading the Way to Financial Freedom.”

In order to join in this initiative, credit unions can carry out either (or both) of the following activities to fundraise among staff and members:

  • holding a “Financially Fit Day” on Wednesday, April 3, 2013
  • fundraising throughout the month of April

Fundraising could be as simple as a jeans or casual day for staff, but additional ideas are included in a toolkit at, the campaign website. Also included on the website are other campaign resources such as optional pledge forms, sample newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, a YouTube video, web buttons, and more.

“Holding a casual day on April 3rd is a simple way for credit union organizations to make an impact on state and national financial education efforts,” said Christopher Morris, NCUF Director of Communications. “With the campaign toolkit and templates, we’ve also tried to make it as easy as possible to participate.”

Last year, NCUF and the Texas Credit Union Foundation developed this initiative to raise awareness of financial education and also raise funds for programs and grants of NCUF and state credit union foundations. It was successfully piloted in partnership with a few state credit union foundations and the State Credit Union Foundation Network encouraged broadening the campaign for 2013, inviting all credit unions and leagues to participate.

Credit unions are also encouraged to leverage this campaign as part of a broader appeal to staff and members around financial education.  This could include things such as raising awareness of educational offerings by the credit union, the optional campaign pledges, financial education tips, and more.

“If credit unions want to do more than casual days or fundraising, we encourage them to be creative in their efforts and use any of our materials as a starting point,” said Morris.

Donations made as part of the initiative will be split 50/50 between NCUF and the state credit union foundation in which the donation was made. The donations can be made at

About the National Credit Union Foundation (
The National Credit Union Foundation is the US credit union movement’s primary national philanthropic program provider, fundraiser and grant-maker, working to help consumers achieve financial freedom through credit unions. Through NCUF grants and programs, credit unions provide widespread financial education, create greater access to affordable financial services, and empower more consumers to save, build assets, and own homes.

NCUF is funded primarily by investments in the award-winning Community Investment Fund (CIF) and by generous Corporate Supporters led by the Credit Union National Association and CUNA Mutual.  All NCUF donors provide support that empowers NCUF and state credit union foundations to make financial freedom achievable through credit unions.

The National Credit Union Foundation is a 501(c)(3) tax-exempt charitable organization. NCUF continues to earn the Better Business Bureau seal of approval as an “Accredited Charity” for meeting all 20 BBB Wise Giving Alliance Standards for national charities.

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