Credit unions invited to hold a casual day on April 2 to raise funds for financial ed efforts

MADISON, WI (February 19, 2014) — The National Credit Union Foundation (NCUF) is inviting credit union organizations to hold a “Financial Fitness Day” fundraiser on April 2, 2014 to kick off National Financial Literacy Month. This initiative will raise funds for NCUF and state credit union foundations in support of their financial education initiatives.

To participate, credit union organizations can hold one (or more) of the following fundraisers on 4/2/14:

• Jeans or Casual Day for staff

• Bake Sale for staff and/or members

• Deduct or Donate a Buck – Ask staff and/or members to consider a voluntary contribution of $1 or more either in cash as they complete their transaction and/or deducting from their checking or saving account as often as they choose.

“Americans spend months getting their physical health into shape as part of their New Year’s resolutions,” said Danielle Brown, NCUF Director of Development and Donor Relations. “Kicking off National Financial Literacy Month in April, Financial Fitness Day is dedicated to helping members get their financial health in shape. Credit unions are perfectly suited to do so and we hope your organization will hold a fundraiser such as a casual day on April 2nd to support these efforts.”

The campaign website can be found at Included on the website are other campaign resources such as additional fundraising ideas, sample newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, sample tweets, web buttons, and more.

“Financial Fitness Day is a simple way for credit union organizations to make an impact on state and national financial education efforts,” noted Christopher Morris, NCUF Director of Communications. “With the campaign toolkit and templates, we’ve tried to make it as easy as possible to participate.”

Donations made as part of the initiative will be split 50/50 between NCUF and the state credit union foundation in which the donation was made. The donations can be made at 

About the National Credit Union Foundation (
The National Credit Union Foundation is the US credit union movement’s primary national philanthropic program provider, fundraiser and grant-maker, working to help consumers achieve financial freedom through credit unions. Through NCUF grants and programs, credit unions provide widespread financial education, create greater access to affordable financial services, and empower more consumers to save, build assets, and own homes.

NCUF is funded primarily by investments in the award-winning Community Investment Fund (CIF) and by generous Corporate Supporters led by the Credit Union National Association and CUNA Mutual.  All NCUF donors provide support that empowers NCUF and state credit union foundations to make financial freedom achievable through credit unions.

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