CSCU, one of the nation’s leading CUSOs, announced today that they have formed a new company, Trellance. Sprouted from the payments experience and expertise of CSCU, Trellance was created to focus on offering innovative ideas, programs and services to help credit unions grow and compete. The new company will be led by President Tom Davis and leverages CSCU’s experienced portfolio consulting team to further enhance the company’s ability to help credit unions thrive. CSCU’s OptimizeTM card growth solutions offerings and CSCU’s thought leadership initiative, The Payments Review will now be under the Trellance company umbrella. The new company will have new email addresses and a new website, www.trellance.com but their phone number will remain unchanged, (888) 930-2728. Additionally, CSCU’s annual conference immersion18, planned for May 7-11, 2018, will be held under the Trellance brand at the Fort Lauderdale Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.
“We’ve created Trellance to provide solutions to our members who are faced with the challenge of accessing quality talent and expertise to implement new strategies,” says Tom Davis, president of CSCU and Trellance. “The name Trellance is inspired by the interlocking strength and support of a garden trellis, representing the structure and solutions we provide to help credit unions thrive,” continued Davis.
The creation of Trellance is an evolution of the team’s commitment and focus to provide new insights, resources, expertise and execution capabilities to credit unions. CSCU introduced the OptimizeTM portfolio of solutions in 2016 to address the needs of credit unions as they faced the fast-paced, dynamic payments industry. Under the Trellance brand, OptimizeTM will continue to offer both programmatic and customized marketing campaigns to help credit unions engage their members, managed entirely by Trellance from development to implementation on behalf of the participating credit union. From acquisition and activation programs, to letter and statement checks, to balance transfer promotions and more, OptimizeTM offers a variety of proven growth solutions to help credit unions use meaningful data to advance their business growth in an impactful way.
Continued Davis, “With Trellance, our delivery model has been built to implement strategies to drive growth and allow our credit unions to focus on member engagement. Our members can expect some exciting announcements in 2018 as Trellance continues to evolve and we add valuable solutions like OptimizeTM to our portfolio to align ourselves with the needs of credit unions.”