CSCU introduces Optimize, a portfolio enhancement product

TAMPA, FL (July 15, 2015) — Card Services for Credit Unions (CSCU) is now offering members a new three-tiered, cost-effective solution called Optimize by CSCU to improve their credit card programs. The turnkey marketing program utilizes products, services and campaigns to increase penetration, activation and usage.

“Optimize will allow our credit unions to improve their portfolio growth and profitability by providing resources and expertise to help them adapt to changes in electronic payments,” said Bill Lehman, senior vice president of Portfolio Consulting Services, CSCU.

The initial launch includes the first tier, called Portfolio Growth Solutions, which is a 12-month turnkey marketing calendar that is planned, coordinated and implemented by CSCU on behalf of the credit union. The next tier, Premier Consulting Services, available in September, builds upon the first as it leverages portfolio analytics supported with marketing resources to customize campaigns, materials and communications. The third tier, Portfolio Management set to launch in 2016, is the most customizable and all-inclusive level that allows CSCU to manage the credit union’s entire portfolio while offering the best in card products.

“Credit unions that took advantage of CSCU’s consultative services outperformed those that did not by 1.3% in total revenue growth,” Lehman said.

CSCU will be hosting two identical informative webcasts further explaining Optimize on Thursday, July 16th at 11 a.m. ET and Tuesday, July 28th at 3 p.m. ET. To register, visit

For more information on Optimize by CSCU, visit or email

About CSCU

CSCU is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our more than 2,300 member credit unions whose cards utilize the FIS card processing platforms.

More News