CU Direct Corporation Recognizes two Credit Unions for Excellence in Lending

Washington D.C., September 16, 2011 —  CU Direct Corporation (, parent for the CUDL, Lending Insights, and the new Lending 360 and CUDL Retail brands, has announced the winners of their 2011 Diamond Awards.  The awards were presented in front of more than 150 credit union attendees and guests, during the CUSO’s Lending Redefined Conference, held this week at the Renaissance Arlington Capital View Hotel.

A highlight during the two day conference, the event’s Awards Dinner recognized two credit unions for their excellence in lending practices and overall success in 2010.  During the dinner, Madison, Wisconsin’s Summit Credit Union and Riverdale, Utah-based America First Credit Union were awarded by CU Direct for their continued success in advancing their lending programs and championing the importance of a credit union-owned delivery channel.

Summit Credit Union successfully increased their funded auto loans by 54% from June of 2010 to June of 2011, with 42% of their funded loans year-to-date going to existing members, while America First Credit Union ranked second in funded loans on CU Direct’s CUDL lending platform over the last year, and successfully increased their look to book ratio by nearly 40%.

“We greatly appreciate the hard work and dedication our credit union partners put into their auto lending programs, and recognizing their achievements is our way of saying thank you,” said Tony Boutelle, President and CEO of CUDL.  “Their accomplishments provide all of our credit unions with the best practices that will contribute to the overall value and success of their loan programs.”

CU Direct’s Lending Redefined conference builds upon the success of the company’s long-running annual CUDL Auto Lending Symposium, providing attendees with the latest industry thinking and perspectives on the lending marketplace, and covering a broad spectrum of industry topics, from business intelligence, portfolio management, and CU efficiencies, to marketing, risk management, and more.  The conference was held regionally this year, with the first conference having taken place this past May in Newport Beach, California.

About CU Direct Corporation
Established in 1994, CU Direct Corporation is the credit union industry’s foremost provider of leading lending solutions.  Parent to the CUDL, Lending Insights, Lending 360 and CUDL Retail brands, CU Direct Corp. offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  For more information about CU Direct Corporation’s brands and full range of best-in-class lending products and services visit

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