CU Direct unveils new advisory services for credit unions

Innovative services aimed at helping credit unions optimize lending efficiencies and improve portfolio performance

WASHINGTON, DC (March 10, 2015) — With the CUNA Governmental Affairs Conference (GAC) as the backdrop, CU Direct ( the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, is debuting its new suite of lending advisory services.

CU Direct’s Advisory Services offer credit unions a broad-range of services from professional analysis and risk assessments to education. Credit unions gain essential insight and performance assessment in a number of key areas, including lending optimization, portfolio risk and profitability analysis, and fair lending practices, as well as dynamic educational sessions designed to help improve overall lending success.

The Advisory Services’ core disciplines are: Lending Optimization Review, which assesses single processes, lending programs, and a credit union’s entire lending organization; Portfolio Risk & Profitability Analysis, detailing portfolio performance, benchmarked data, profitability and current credit risk at product levels; Fair Lending Analysis that tests loan application data to search for disparate impacts to applicants in protected classes; and Lending Academies that provide credit union training and certification on collecting, analyzing and managing key data to help improve lending and member revenue.

“In today’s increasingly competitive lending market, credit unions must continuously evaluate how to maximize lending, create efficiencies and increase profitability in order to remain market leaders and relevant to members,” notes Michael Cochrum, executive lending advisor at CU Direct. Through our advisory services, we can help credit unions stay ahead of competition, while also meeting regulatory requirements, by providing services that are tailored to the specific needs and objectives of the credit union.”

About CU Direct

Established in 1994, CU Direct has helped the credit union industry fund over $157 billion loans by being the nation’s leading lending and automotive solutions provider for credit unions. Representing more than 1,100 credit unions, CU Direct specializes in solutions that help credit unions generate loans, create efficiencies, and grow membership.  CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  For more information on CU Direct and our solutions visit

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