CU Members Mortgage continues summer education series with CUES Webinar: “Enabling Your Sales Channels – Keeping the Mortgage Pipeline Full”
DALLAS, TX (July 7, 2020) — CU Members Mortgage will sponsor an upcoming CUES webinar entitled: “Enabling Your Sales Channels-Keeping the Mortgage Pipeline Full.” This webinar, featuring SalesCU CEO Nick Brown, will take place July 9, 2020, 1:00 p.m. (CST).
Brown will address how to keep a credit union team’s mortgage application pipeline full as we transition from a busy refi time to a new purchase market for fall/winter. With new-found efficiencies created by the refi boom, the opportunity is there to maximize the new capacity credit unions have. “Now they just need to know how to take advantage of it and keep mortgage applications coming in, especially when members are not beating down the doors,” he says.
In this webinar, Brown will discuss how to avoid a decrease in mortgage applications and maintain mortgage volumes by utilizing the tools and resources available to credit unions nationwide. He will also discuss how to use the credit union sales process to create new business by:
- Crafting a new mindset for mortgages in the credit union and with members
- Utilizing internal data and third-party resources to identify and capture mortgage opportunities
- Activating the education and referral power of branch and contact center sales teams
“There’s no reason credit unions can’t own their member’s mortgage business like we own their auto loan business,” Brown says. “The opportunity is available, but credit unions need to reach out and grab it.”
“From the mortgage lending perspective, the last few months have been a blur with the rates dropping, the refi boom, further digitizing the lending process, and who knows what’s around the corner,” said Steve Hewins Senior Vice President of CU Members Mortgage. “This is even more of a reason to check out this CUES webinar with Nick Brown, providing credit unions with valuable information on how to keep the mortgage lending pipeline full this homebuying season. We are in uncharted territory here, but the housing market is still producing – and that’s good news for credit unions, their members, and even the economy.”
About CU Members Mortgage
Established in 1982 as a division of Colonial Savings, a federally chartered thrift, Dallas-based CU Members Mortgage provides comprehensive mortgage services to credit unions and CUSOs. CU Members Mortgage originates FHA, VA, Investment Property and conventional loans nationwide. With a portfolio of $24 billion, Colonial is one of the largest servicers of mortgage loans in the United States. The company is privately held and has offices located nationwide. For more information, visit www.cumembers.com.