CU RateReset wins NACUSO Next Big Idea contest for the second time

NEWPORT BEACH, CA (April 23, 2018) — In the toughest competition to date, CU RateReset CEO Keith Kelly once again knocks it out of the park with his 7 minute presentation at the Next Big Idea Competition last week at the NACUSO Network Conference at the Disneyland Hotel.

Two years ago Keith won the competition with CU RateReset. This year he entered with Knocknock, a disruptive digital solution that provides bilateral interaction between the credit union and the member to deliver “just in time offers” based on real time triggers.

“This year we tied the record for the most applications for the competition with 14,” said Jack Antonini, President/CEO of NACUSO. “Every year we see this contest getting more and more competitive. Our event has become the place ‘where deals get done’ as evidenced by last year’s winner Kris Kovacs of Constellation.”

“There is no doubt that winning the NACUSO Next Big Idea Competition was the best way to launch the Constellation Digital Platform and our new CUSO. Following the win we raised $29M and signed up nine credit unions representing $20B in assets,” said Kovacs, who was a guest judge in this year’s competition along with Bill Beardsley, President of Michigan Business Connection, Herb Wegner Award winner Sarah Canepa Bang and author of CU 2.0 and President and CEO of Ongoing Operations Kirk Drake.

Each contestant gets exactly 7 minutes to present their big idea. CUSO Guru Guy Messick is the moderator for the event. After their presentation the judges ask the tough questions for another 10-15 minutes. At the end of the 5 presentations the audience ultimately decides the winner using a mobile app to cast their votes. The other 4 contestants this year were:

  • CULedger
  • LenderClose
  • Saylent
  • Tethr

“We want to thank all of the applicants this year. It was by far the hardest competition to date,” said Antonini. The other 9 applicants were:

  • United Solutions Company
  • Buzz Points
  • CU Certified
  • CUCollaborate
  • CUNA Mutual AdvantEdge Analytics
  • DhiviTopo
  • Eltropy
  • OnApproach
  • Pure IT CU Services


The National Association of Credit Union Service Organizations (NACUSO) is a leading advocate for the credit union movement, dedicated to advancing innovation, collaboration, and sustainability within the industry. With a diverse membership representing a wide range of credit union service organizations, NACUSO is committed to driving positive change and empowering credit unions to thrive in a dynamic financial landscape.


Shawna Luna
Head of Sustainability

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