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CU*Answers Promotes Smart Messaging in Online Banking

GRAND RAPIDS, MI – October 12, 2012 – West Michigan-based core data processor, CU*Answers, announced that with its 12.0 Release, provided to clients at no cost earlier this year, credit unions can take advantage of “Smart Messaging” in its online banking product, It’s Me 247. The feature, which can be activated by the credit union for free, uses professionally-designed marketing graphics created by the CUSO’s Web Services team and displays them to members in online banking.

The system detects whether or not a particular message is appropriate for the member, based on elements like enrollment status or an activation flag. Credit unions have ten features to choose from including A2A transfers, bill pay, e-Notices, e-Statements, mobile web, and more. The CUSO added that not only will the smart messages display a colorful marketing graphic, but each message links the member to an enrollment page in online banking for that particular feature or service. The tool is one of many ways in which CU*Answers is looking to put affordable and effective marketing into the hands of its credit union users.

About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $10 billion in credit union assets. For more information, visit www.cuanswers.com.

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