CU*Answers unveils “Building the Factory” series

GRAND RAPIDS, MI (March 3, 2015) — CU*Answers, data processor to nearly 200 credit unions nationwide, recently unveiled its Building the Factory series of how-to manuals designed to help its clients take advantage of revenue-generating and expense-mitigating opportunities within CU*BASE®, the data processor’s core processing software. The series of 30 instructional guides show clients how to use CU*BASE to complete marketing and managerial campaigns from start to finish as quickly as possible.

The guides include detailed step-by-step instructions and examples to give clients an idea of which members to target with the marketing campaigns or which members to focus on to mitigate risk. The volumes currently fall under five primary categories: driving loan volume, income impact, managing credit risk, cross selling opportunities, and risk management. Pete Winninger, Manager of Sales and Service for CU*Answers Managed Services said, “The series is provided to our credit unions at no additional cost. All the tools are out there for the credit unions to use; we just want to make sure they’re getting the most out of their CU*BASE investment by making campaigns even easier to execute.”

For clients who may not currently have the time or resources available to complete the work detailed in the Building the Factory manuals, CU*Answers has partnered with Xtend to execute the entire campaign from generating the list of members to contacting them. For more information including all 30 volumes, visit the Building the Factory page on the CU*Answers website.

About CU*Answers, Inc.

CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned cooperative CUSO providing services to credit unions representing over 1.7 million members and $15.7 billion in credit union assets. For more information, visit


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