Austin, TX (September 29, 2025) |
CUInsight and Boucoup are excited to announce a free webinar, Teens: The Growth Engine Credit Unions Are Overlooking. The webinar will take place on Wednesday, October 15, 2025, at 1 pm ET and will be presented by Alexey Krasnoriadtsev, CEO of BankingON.
Credit union leaders often view teens as “not-yet-profitable” members, a future priority to focus on once they are old enough to generate meaningful revenue. This perspective misses a critical opportunity. Teens are not just tomorrow’s members; they are already active participants in the financial ecosystem and a catalyst for growth today.
In this session, Alexey will challenge the traditional view of teens as “someday members” and show how they serve as a gateway to deeper family relationships, immediate product adoption, and long-term loyalty. Participants will learn how engaging teens effectively also brings parents into the picture, multiplying the impact of teen engagement across the household.
Key takeaways include:
- How debit card usage, everyday banking, and digital adoption make teens a revenue-generating segment today.
- Why parents follow when their teens are engaged, opening new products from auto loans to college savings.
- Strategies to position teen accounts as a core growth engine, not a secondary effort.
- Practical steps credit unions can take to capture both immediate revenue and lifelong loyalty.
Research from Boucoup highlights that teens already keep an average of over $1,000 in their accounts and make 20–30 debit card purchases monthly, generating around $120 a year in interchange revenue alone. On top of that, those balances earn credit unions roughly $40 annually at a 4 percent mixed asset yield. Together, teen accounts become active, revenue-generating relationships that influence household-wide engagement.
“Teens are already driving measurable revenue and shaping family financial behavior,” said Krasnoriadtsev. “Credit unions that invest in teen engagement now will not only win the loyalty of the next generation but also deepen their relationships with parents today.”
This free event will be presented on Wednesday, October 15, 2025 at 1pm ET.
Register here to join the discussion.