CUNA Announces Hispanic Outreach Events in Conjunction with America’s Credit Union Conference & Expo

Mark Wolff – CUNA Communications; (202) 508-6764;

Amy Nigrelli – CUNA Marketing; (608) 231-4246;

MADISON, Wis. (May 16, 2011)- Credit Union National Association (CUNA) and Coopera Consulting, a credit union Hispanic outreach consulting firm, announced today that two Hispanic outreach events will be held in conjunction with CUNA’s America’s Credit Union Conference & Expo (ACUC), which takes place June 19-22 in San Antonio, Texas.

On Monday, May 24, at 2:00pm Central, CUNA and Coopera will host a free pre-conference webinar on Latino Membership Growth.  This event is for credit unions seeking to learn more about how to grow Latino membership by exploring trends, tools and best practices.  This interactive webinar will include a presentation and Q&A with the presenters, Miriam De Dios, Vice President of Coopera, and Warren Morrow, CEO and founder of Coopera Consulting.

On Sunday, June 19, Coopera and CUNA will host a half-day Latino Membership Growth Forum at CUNA’s ACUC.  The session will provide hands-on opportunities to work with tools that help grow and serve Hispanic membership.  Each participant will receive a free assessment to determine the financial opportunity and membership growth potential in reaching Hispanics within their credit union’s market.  Participants will also learn about the Texas Credit Union League’s Juntos Avanzamos initiative and about the Network of Latino Credit Unions and Professionals.

The Hispanic market is of great interest to growth-minded credit unions:  the 2010 Census reported that more than half of the growth in the total population of the United States between 2000 and 2010 was due to the increase in the Hispanic population.

“Credit unions that offer products and services tailored to Hispanic markets are well-positioned to capture a loyal and growing member base,” said Laida Garcia, Chair of CUNA’s Hispanic Outreach Committee.  “These events and the overall program at ACUC will help prepare credit union leaders to capture the opportunity.”

For more information on the pre-conference webinar, please click here or call 1- 800-356-9655, ext. 4400, or e-mail

For more information on the Latino Membership Growth Forum at CUNA’s America’s Credit Union Conference & Expo, please click here or call 800-356-9655, ext. 5700, or e-mail

For more information about CUNA’s America’s Credit Union Conference & Expo please visit

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About CUNA:  With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,700 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information, visit For more information about credit unions, visit

About Coopera:  Coopera Consulting partners with credit unions seeking to grow in membership and assets by reaching the Hispanic market.  Coopera is owned by the Iowa Credit Union League and partners with Credit Union National Association.  For more information, visit

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