CUNA Announces the Young Adult Boot Camp

Mark Wolff – CUNA Communications
(202) 508-6764

Amy Nigrelli – CUNA Marketing
(608) 231-4246

Madison, WI (June 5, 2012) –School information and registration is now available for the upcoming Young Adult Boot Camp, taking place September 12-13 in Charlotte, NC. For more information and to register, visit

At the Young Adult Boot Camp credit union professionals will explore strategies to reach out to today’s young adult market and develop action plans for implementing a concrete strategy to grow their credit union’s young adult base. Expert speaker Brent Dixon will be in attendance to lay out the needs and concerns of today’s young adult consumer and detail the products, services and recruiting strategies credit union professionals can use to attract young potential members. The combination of Brent’s insights and the 10 years of Filene Research Institute’s research will help credit union professionals create a plausible action plan for implementing a young adult strategy.

The Young Adult Boot Camp features sessions designed to help credit union professionals understand and serve the next generation of credit union members. Topics include:

  • Social media and online search advertising
  • Young adult transaction accounts
  • Young adult lending
  • Advisory directors and volunteers
  • Young adult branches and e-delivery
  • Young adult financial behavior and decision making
  • And more

“On the whole, the youth market is a low-risk, highly-profitable market,” said Meghann Dawson, Manager of Instructional Design at CUNA. “Reaching out to this group effectively is not only sound marketing practice but an essential strategy in ensuring your credit union stays profitable in the coming years ahead. Our Young Adult Boot Camp will give credit unions professionals the knowledge needed to understand what motivates today’s younger generation and the skills needed to serve them well.”

This event is limited to the first 25 credit unions that register. Each credit union that registers may bring up to four attendees. For more information about the Young Adult Boot Camp and to register, visit

About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by 95 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information about CUNA, visit or the CUNAverse blog and follow @CUNAverse on Twitter.  For more information about credit unions, visit and follow @asmarterchoice on Twitter.

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