CUNA awards NW Preferred Diamond Award for its credit union website design
COTTONWOOD HEIGHTS, UT (March 26, 2019) — Last week, CUNA presented its Diamond Award winners for excellence in credit union marketing. Among these select and prestigious winners was NW Preferred’s beautiful new credit union website, designed by agency BloomCU. The website showcases NW Preferred’s unique brand and provides a custom experience to their various users.
The Diamond Awards are presented annually at the CUNA Marketing & Business Development Council Conference, which gives credit union marketers a chance to learn, network, and celebrate. Representatives from NW Preferred were present to accept the award in person.
NW Preferred has a unique client base: they serve both professionals in the insurance industry nationwide, as well as general members of select Northwest communities. Their new website provided a custom experience based on its users needs, made possible through tracking data and visitors’ stated preferences.
The new credit union website design also featured a major aesthetic overhaul. Each color, theme, and font was chosen with beauty and elegance in mind. Commercialized stock photos were replaced by more naturalistic and welcoming photography.
“We loved the site we put together for NW Preferred,” said Derik Krauss, co-founder of BloomCU. “It’s both beautiful and incredibly functional—it doesn’t get much easier to use than this.”
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
About NW Preferred
NW Preferred got its start more than 75 years ago, as an exclusive credit union for the agents and employers of Farmers Insurance Group in Portland, Oregon. Eventually, their membership base grew and expanded to serve the licensed insurance industry nationwide, as well as members of select communities in the Northwest. Since its inception NW Preferred has remained committed to affordable products and services, combined with fantastic, personalized service.