Press
CUNA Launches Youth Week Online Store with Early Bird Discount
Contacts:
Mark Wolff, CUNA Communications;(202) 508-6764; mwolff@cuna.coop
Amy Nigrelli, CUNA Marketing;(608) 231-4246; anigrelli@cuna.coop
Madison, WI (January 17, 2012)—CUNA recently launched its National Credit Union Youth Week™ online store and is providing early bird prices for credit unions. Youth Week will be celebrated April 22-28, 2012.
Through March 9, credit unions can save 10% on print materials to promote the “Be a Credit Union Super Saver™” theme and events, financial education materials to introduce money concepts to youth, fun items to reward young savers and apparel to dress the part in April. Discounts of up to 10% apply to standard items in inventory and bulk or customized orders.
“We’re excited to continue helping credit unions celebrate their young members and promote financial education,” says Joanne Sepich, CUNA’s Youth Week coordinator. “Youth Week is a great time to get youth into good saving habits that can last a lifetime.”
Credit unions can also choose to participate in the nationwide Saving Challenge, in which hundreds of credit unions track youth savings deposits during the month of April. CUNA will award $100 cash prizes to youth at 10 of the participating credit unions.
“Participating in the Saving Challenge is a great way for individual credit unions to raise awareness about the importance of financial responsibility and the benefits of credit union membership on a national scale,” adds Sepich. “Last year, participating credit unions reported more than 9000 new accounts and savings deposits of $28.5 million. This is a prime opportunity to increase member involvement.”
For Youth Week and throughout April, credit unions can outfit staff in Super Saver two-color imprint T-shirts in adult and youth sizes. Credit unions save on the upgraded tee and can both select the color and customize by adding the credit union name. Available in five colors, the shirt features the Credit Union Super Saver dollar sign logo highlighted by a yellow lightning bolt across its front.
“Although the price of cotton is about double what it was two years ago, we’ve found a great shirt with a two-color imprint for less than you’ll find a one-color imprint,” explains Sepich. “We know that credit unions are looking for value these days, and these shirts are just one of the many cost-effective and visually impactful ways to celebrate Youth Week.”
Also new for this year’s Youth Week, the online store builds upon the International Credit Union Day store design. Improved product categories support enhanced item browsing and easier site navigation.
For updates on Youth Week, credit union staff may sign up for a free e-newsletter and visit cuna.org/youthweek.
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About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 93 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or the CUNAverse blog and follow @CUNAverse on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.