CUNA Lending Council White Paper Discusses “Fighting for our Turf”

MADISON, WI (August 13, 2013)In the not-so-distant past, credit unions financed more unsecured loans for small-ticket purchases such as furniture, jewelry, and electronic equipment. The credit card has taken the place of financing these purchases during the past fifteen years; it has become a substitute for the installment loan, albeit at a higher price.

With advances in technology and shifts in consumer behavior, though, a number of opportunities exist for offering small loans, according to Fighting for our Turf: Threats to Credit Union Small Loan Markets,” a new white paper published by the CUNA Lending Council.  This paper focuses on how credit unions can regain these lending opportunities and make the portfolio viable.

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for a copy of the white paper.

CUNA Lending Council
The CUNA Lending Council is a member-led partnership of lending professionals dedicated to providing education, leadership, networking support, professional development tools, and expertise to its members in order to shape the enhancement of the role and diversity of operations in the credit union industry. The CUNA Lending Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,800 credit union professionals. For more information, visit or

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