CUNA Mutual Group a Founding Visionary for Credit Union Awareness

WASHINGTON, DC (February 10, 2020) — CUNA Mutual Group has been recognized as an exclusive Founding Visionary for Credit Union Awareness as the organization increases it pledge of support to $3 million for the Open Your Eyes to a Credit Union® campaign. CUNA Mutual Group first announced a $1 million pledge in 2019 and has extended its support by contributing $1 million for 2020, and 2021.

“We are enormously grateful for the support CUNA Mutual Group has lent to Credit Union Awareness since its early inception,” said Chris Lorence, Executive Director, Credit Union Awareness, the organization responsible for the Open Your Eyes to a Credit Union campaign. “As a Founding Visionary, CUNA Mutual Group has established itself as a leading supporter of credit unions now and in the future. Their generous contribution not only provides financial security for the campaign, it establishes a touchstone for the rest of the credit union movement to participate in this critical effort to raise consumer consideration of credit unions.”

CUNA Mutual Group leads over 750 contributing organizations to Credit Union Awareness, including credit unions, Leagues and system partners, that have pledged more than $46 million over three years.

“Helping credit unions serve more consumers in more ways is a significant priority for CUNA Mutual Group,” said CUNA Mutual Group President and CEO Robert N. Trunzo. “CUNA and the Leagues have done a tremendous job increasing awareness and consideration of credit unions to help consumers achieve brighter financial futures. We are proud to provide both financial and strategic support as a founding visionary of the Open Your Eyes initiative.”

The Open Your Eyes to a Credit Union campaign has been in market since January 2019 and is now running in 19 states across the country, including five new states that launched January 6, 2020. As of December 31, 2019, the campaign has gained 465 million impressions, earned 133 million video views, and tallied 802,000 website sessions.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 135 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit


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