CUNA Mutual Group Draws Headliners for Free, One-Day Event on Member Centricity

‘Battle for the American Consumer: A Symposium on Member Centricity’ is Sept. 24 in Tampa

MADISON, WI (August 21, 2013) — A powerful lineup of speakers will highlight CUNA Mutual Group’s one-day, complimentary Symposium on credit union member centricity, Sept. 24, in Tampa, Fla.

Headlining the free event open to credit unions, “Battle for the American Consumer: A Symposium on Member Centricity,” is Don Peppers, one of the world’s leading authorities on customer centric strategies.  An author of several books on the topic, Peppers has been recognized by the Times of London as one of its “Top 50 Business Brains” and on Accenture’s list of the “Top 50 Business Intellectuals.”

“Our one-day Symposium will feature some of the best and brightest minds in business world on winning the battle for consumers over other financial institutions,” said host Jon Lass, SVP, Strategy and Business Development, CUNA Mutual Group. “This event will provide great insights on how credit unions can gain member centricity, and it will be delivered in just one day.”

Also presenting at the daylong event is Michelle Eten, vice president of Digital Marketing at REI. The largest consumer cooperative in the world, REI has built a hugely successful customer centric retail model while remaining true to its cooperative roots.

Lass will speak on how credit unions can win the battle for their members’ business. Dorothy Leaderer and Jennifer Norr of CUNA Mutual Group’s Customer Operations unit will present a workshop on measuring the customer experience and using that data to become more member centric.

The Symposium begins with a continental breakfast at 7:30 a.m. and concludes by 4 p.m. Credit union staff wanting to attend must register with Catie Shannon at or (608) 665.8374.

A special rate of $99 has been negotiated with the Sheraton Tampa Riverwalk Hotel for Symposium attendees. Call 813.223.2222 for reservations and mention the Symposium for the special rate.

To learn more, follow @CUNAMutualGroup on Twitter, circle +CUNA Mutual Group on Google+, or visit

CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner who delivers service excellence through customer-focused products and market-driven insight. More information on the company is available on the company’s website at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.

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