CUNA Mutual Group’s summer Loan Generation marketing webinar series kicks off July 16

Learn to Grow Loans and Control Risk with Credit-Based Target Marketing

MADISON, WI (July 9, 2014) — CUNA Mutual Group’s summer Loan Generation Marketing webinar series begins July 16 at 2 p.m. CDT, with a session focused on recapturing auto loans and targeting new opportunities.

“Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by identifying a credit union’s best loan opportunities using credit pre-screens and then sending the right message at the right time,” said Steve Hoke, director of loan growth products for CUNA Mutual Group. “Campaigns feature a variety of loan types, including auto, mortgage, home equity, credit card and personal loans,” Hoke added.

Webinars are conducted by CUNA Mutual Group Loan Generation Marketing specialists and address top issues facing credit unions, including how to grow larger, more stable loan portfolios, create deeper credit union member relationships and generate interest and member-friendly non-interest income.

“Attendees will gain valuable insights into how to grow loan volume, increase share of wallet, retain and expand membership and grow credit union assets with a Loan Generation Marketing campaign,” said Hoke.

Webinars are free for all credit unions, run from 2 – 2:30 p.m. CDT, and conclude with a live Q&A session.

Summer Loan Generation Marketing Webinars:

·         July 16: Auto Loan Recapture®, Universal Auto and Next Car Purchase: Recapture Loans and Target New Opportunities

·         July 22: Mortgage Recapture and First-Time Home Buyers: Increase Your Share of the Mortgage Market

·         Aug. 5: Credit Card and Personal Loans: Growing Unsecured Loans

·         Aug. 14: Home Equity Recapture and Home Equity Acquisition: Grow and Diversify Your Loan Portfolio

To register, go to

CUNA Mutual Group was founded in 1935 by credit union pioneers, and our commitment to their vision continues today. We offer insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStage®-branded consumer insurance products; and investment and retirement services to help our customers succeed. More information is available on the company’s website at

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