Press
CUNA Strategic Services Forms Marketing Relationship with CU Solutions Group
Jessica Hrubes
jhrubes@cuna.com
(608) 231-4115
MADISON, Wis. (6/15/2012)—CUNA Strategic Services, Inc., (CSS) is teaming up with an industry-award-winning group to provide credit unions opportunities to add value to their members’ relationships.
The marketing agreement with CU Solutions Group (CUSG) will focus on member offers and discounts for General Motors vehicles, Sprint wireless services, CUNA Mutual auto and home insurance and Intuit TurboTax services.
“CU Solutions Group has products that provide value to members for their ‘everyday needs’ such as cars, auto insurance and mobile services,” said Wes Millar, CSS senior vice president. “We believe the CUSG offerings increase the credit unions’ value and deepen a member’s relationship with their credit union.”
CU Solutions Group, a credit union service organization owned by 100+ credit unions and related organizations, has earned Diamond Awards from the CUNA Marketing and Business Development Council; Pro and Blockbuster Awards from the Credit Union National Association, Inc.; and the Herb Wegner Memorial Award for Outstanding Program.
”As credit unions look for new ways to grow, CUSG’s Invest in America partnerships with GM, Sprint, CUNA Mutual and Intuit are great ways to drive auto loans, member loyalty and non-interest income. Our partnership with CSS will help bring even greater awareness of these offerings among credit unions and help more members take advantage of the discounts provided,” said Dave Adams, CEO of CUSG. “We also look forward to continued collaboration with CSS in bringing other offerings to the market, such as discounts on Sprint business services for both credit unions and their business members.”
Since the inception of the CUSG partnerships, over 1.3 million members have taken advantage of discounts from Sprint and nearly 400,000 from General Motors and members have saved more than $500,000,000 purchasing these products through Invest in America.
About CUNA Strategic Services
CUNA Strategic Services, Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, saved credit unions more than $30 million in 2011 through its alliance programs. It provides credit unions with access to quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. For more information, visit cunastrategicservices.com.
About CU Solutions Group
CU Solutions Group serves the credit union industry nationwide by offering essential solutions in four key areas: marketing, technology, membership enhancements and performance management. It was formed out of the combination of CU Village and HRN Management Group, and is owned by hundreds of investors made up of leagues, credit unions and credit union system organizations. Learn more at www.cusolutionsgroup.com.