CUNA Strategic Services to Pilot a Social Media Rewards Program

Contact: Jessica Hrubes,, (608) 231-4115

February 28, 2012—Would your credit union like to grow membership, increase debit card transactions, and discover new loan opportunities while earning additional fee and interest income?

Thanks to BuzzBanking, Inc.’s innovative software it is possible to do that and more. This all-new solution bridges financial and social networks to build a powerful rewards program creating a win-win for the credit union and its members.

“Rewards programs are prevalent across all industries,” said Wes Millar, senior vice president of CUNA Strategic Services (CSS). “The BuzzBanking platform provides credit unions with an opportunity to build member loyalty by rewarding member’s behavior for being financially responsible consumers.  They can also associate rewards with behaviors such as subscribing to direct deposit, applying for loans or referring new members.”

“The software was designed with tools for engagement,” states Jay Valanju, BuzzBanking CEO and founder. “It is a resourceful way to stay relevant with the credit union membership and drive member’s transactional behavior resulting in a significant increase in the credit union’s revenues and profits.  While credit unions can determine which products are eligible for rewards, BuzzBanking permits the credit union to push achievements to and pull information from social sites like Facebook and Twitter.”

The six-month pilot program from CSS and BuzzBanking begins March 1, 2012. Eligible credit unions will have the opportunity to test the software with their employee groups at an introductory price.

To find out how your credit union can participate in this trial program, call the BuzzBanking team today at (877) 577-BUZZ.  You can also visit its booth at the upcoming CUNA Marketing and Business Development Council Conference in New Orleans or the CUNA Governmental Affairs Conference in Washington, D.C.

About CUNA Strategic Services
CUNA Strategic Services, Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, saved credit unions more than $30 million in 2011 through its alliance programs.  It provides credit unions with access to quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. For more information, visit

About BuzzBanking
BuzzBanking, Inc. is a technology development company located in Austin, Texas.  Its founders are financial technology veterans having founded one of the first Internet Banking companies, as well as Reward checking platforms.  BuzzBanking, Inc. offers its program throughout the U.S. as a hosted solution.  For more information, go to

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