CUNA Technology Council takes in-depth look at the “data craze” in new white paper

MADISON, WI (October 1, 2013) — Are credit unions making the most of the member and business data available to them? How are credit unions incorporating business intelligence and data analytics into their strategic planning?

A new white paper from the CUNA Technology Council, “The Data Craze: Perspectives on Big Data, Predictive Analytics, and Business Intelligence,” takes an in-depth look at data management and how credit unions are employing new tools to mine, analyze, report on, and use data for insightful decision-making and strategic planning. Whether a credit union relies on “big” “medium” or “small” data, applying that knowledge is very likely to make a positive impact on the bottom line.

The paper covers the benefits of data-driven decisions, applying data and business intelligence strategically, the types of data at the credit union, cautions and pitfalls, the human element, whether the data craze signifies a culture shift, implementing plans, finding data management solutions, and working with vendors.

One thing about the data craze is certain:  incorporated into strategic planning, IT leaders have the opportunity to exploit data’s potential to solve business problems and help drive future growth.

CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for a copy of the white paper.

CUNA Technology Council
Established in 1995, the CUNA Technology Council is a member-led organization made up of more than 600 credit union technology experts across the United States. The Council’s goal is to shape the advancement of credit union technology by leveraging collective peer strength through the sharing of information and fostering of professional development. The CUNA Technology Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,800 credit union professionals. For more information, visit or

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