CUNA’s Marketing Certification Developed by Top Credit Union Marketers

Mark Wolff – CUNA Communications; (202) 508-6764;
Amy Nigrelli – CUNA Marketing; (608) 231-4246;

MADISON, Wis. (April 18, 2011) – CUNA Marketing Management School announces a new certification that ensures our industry’s marketers are trained in areas that matter most to credit unions.

The Credit Union Certified Marketing Executive™ (CU-CME) designation was created to help professionals understand the core competencies essential for effective marketing at the credit union level.  It was developed based on research and input from top credit union marketers.

“The marketing function is much more than planning the annual golf tournament,” Anne Legg, CU-CME Advisor explains, pointing out that today’s marketers need to be skilled in branding, strategy, research, measurement, innovation and leadership – the essential core competencies.

The competency-driven training is tailored to today’s marketplace and includes a testing component. “The testing required serves as proof that these marketers have acquired the knowledge and skills to make a significant impact to their credit union,” said Meghann Dawson, Instructional Design Manager for CUNA.

To receive the CU-CME, credit union marketers must attend all three years of CUNA’s Marketing Management School and pass a comprehensive exam at the end of each term.  The first track, Marketing 101 – The Basics, will be held on May 16-20, 2011.

CUNA Marketing Management School will also include keynote speaker Robin “The RockStar Speaker” Creasman, who delivers the message that everyone has the ability to “stand out like a rock star” and move from average to awesome by tapping the power we have within ourselves.

For more information on the CU-CME designation, visit

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About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,700 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information, visit


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