CUneXus and TransUnion collaboration delivers enhanced digital lending capabilities for financial institutions
SANTA ROSA, CA (April 20, 2020) — Leveraging digital channels for always-on, remote access has quickly evolved from a differentiator to a minimum requirement, especially when it comes to consumer finance. To better serve the evolving credit needs of consumers, TransUnion (NYSE: TRU) has entered into a strategic partnership with CuneXus, a data-driven lending and marketing automation pioneer, to enable financial institutions to extend relevant credit offers to consumers via digital delivery channels.
“This partnership delivers tremendous service power in the hands of our customers while providing relevant brand experiences to consumers that are safe and timely,” said Sean Flynn, senior director of credit unions at TransUnion. “The CuneXus solution allows lenders to harness the power of today’s most sophisticated data assets, like trended credit data, and operationalizes that data for maximum consumer impact. In addition, our combined solutions will enable lenders to deploy prescreen strategies that have been optimized based on our companies’ combined expertise and many years of evaluating best practices in consumer lending.”
The strategic partnership combines the cutting-edge technology of the CuneXus Perpetual Loan Approval™ platform with TransUnion’s robust data assets not only to enhance the lending experience for credit unions and banks, but also empowering them to serve members and customers more efficiently and effectively through existing digital channels. This enables lenders to deliver offers that are tailored to specific consumer needs, preferences and patterns.
“CuneXus and TransUnion have a shared vision of how data and automation will shape the future of lending and digital engagement, making the partnership a natural match. We are thrilled to have found a partner with a long history of customer advocacy to enhance our application-free lending solution,” said Dave Buerger, president & CEO of CuneXus. “If the CuneXus platform is the engine, TransUnion’s wealth of data and knowledge is the rocket fuel.”
Over the course of the partnership CuneXus and TransUnion will work together to integrate future products and services to deliver even greater capabilities and insights to customers. For more information on implementing digital lending solutions, please visit: https://www.transunion.com/industry/credit-unions.
CuneXus, a wholly-owned subsidiary of CUNA Mutual, is the first to market with a digital storefront for financial institutions’ account holders, addressing the need for a personalized, on-demand banking experience. The platform eliminates the loan application process, providing consumer transparency and a simple 10-second activation experience. The CuneXus digital storefront has helped the largest lenders in the country to grow wallet share, create sales-enabled branches, execute new account holder acquisition, and grow non-interest income. CuneXus client institutions represent over $596 billion in combined assets and 30 million U.S. consumers, funding $60-$70 million in loans daily. For more information, visit www.cunexus.com.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.®
A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. http://www.transunion.com/business