Press
Currency Marketing is addressing the need for engaging financial literacy tools by creating “It’s a Money Thing,” especially targeted to the hard-to-engage 25-and-under crowd
CHILLIWACK, BC (April 2, 2014) — Currency Marketing is addressing the need for engaging financial literacy tools by creating “It’s a Money Thing,” especially targeted to the hard-to-engage 25-and-under crowd.
It’s a Money Thing is a collection of effective and affordable financial education content. A new “content pack” is released monthly and tackles an important financial topic. The content packs include an entertaining video, infographic, presentation and article on the subject. It’s ideal content for posting to credit union websites and sharing on social media platforms like Facebook, Twitter, YouTube and Pinterest. The presentations are perfect for taking into high school and college classrooms.
“We’ve been studying the financial literacy space for some time and have recognized an opportunity to do something unique. Our experience with credit union clients who are trying to make in-roads with financial literacy and young adults has given us a deep understanding of the tools that credit unions need,” explains Tim McAlpine, Currency’s President & Creative Director.
It’s a Money Thing also solves another credit union need—great content. Access to educational and entertaining content is a double bonus for credit unions, and at an affordable price. Content packs are available by subscription for as low as $500 per month.
The creative team behind It’s a Money Thing is Currency’s President and Creative Director, Tim McAlpine, and Currency’s newest team member, Larissa Walkiw, the very first Young & Free Spokester and creator of the Difference Between Banks and Credit Unions video trilogy that is still used by credit unions today, six years after its release.
For more information on It’s a Money Thing, go to http://www.currencymarketing.ca/money-thing
The first video can be found here: https://vimeo.com/90678286
Download images for press use: https://www.dropbox.com/sh/na0cyv1piq5trg1/0trIfpuO2x
Currency is a leading integrated marketing agency for credit unions. We offer two programs to help credit unions find their voice: Young & Free for attracting Gen Y and Money Mom for connecting with moms and families. We also offer It’s a Money Thing, amazing financial education content. Visit currencymarketing.ca. Contact: Sandy Pitkethly, Vice President, Marketing spitkethly@currencymarketing.ca.