CU*SOUTH launches CUSO Media Services to provide affordable marketing to reach Gen-Y members

FAIRHOPE, AL (April 28, 2015) — CU*SOUTH announced the creation of CUSO Media Services, a video and graphic media production service focused exclusively on credit unions. CUSO Media Services helps credit unions reach a younger member demographic with the mission – “Change the way they CU!”

“More credit unions are recognizing the importance of video in their member communication strategy,” said CUSO Media producer Roman Vaulin. “For a smaller CU, there’s just not enough time to focus on advertising, let alone the means to find a designer or expensive outside firm to do the work.”

Vaulin wanted to offer affordable, high-quality production services without stress on the credit union, by offering a marketing department focused exclusively on building communication between credit unions and members. “We build on the cooperative bond, helping members feel like owners,” said Vaulin. “Credit unions work with us because it’s easy – we get it! We take a credit union’s vision and communicate it across different media platforms including print, web, and video.”

“It’s like a Lego model,” explains Vaulin. “You pick from a selection of pre-designed components that communicate specific benefits, such as Bill Pay or text banking. Since the graphics and videos are already built, you don’t have to create a vision from scratch – and you already know what the result will look like. This makes for an easier design discussion. You simply specify what components you want to assemble, and any customization you’d like to make. This cuts development time from weeks to just hours or days – and significantly lowers the cost.”

Demand for video and graphic design has been high as CUSO Media Services launched with a series of introductory promotions that included a 60-second video for as little as $250.00. “Our most popular design is called ‘Connected’,” explains Vaulin. “It’s a fast-paced, 3-D visualization of all the different ways members can stay connected with their credit union 24×7: home banking, text, mobile web, loan apps, membership apps – on PC’s, phones, and tablets. The video is important in positioning any credit union in the eyes of the Gen Y demographic – and serves as a constant reminder that CU’s can play on lobby monitors to encourage member self-service options.”

Whether producing short films or designing graphics, Vaulin looks forward to further educating others on the significance credit unions play in their communities.

“I can’t say enough about the value of credit unions,” Vaulin said. “As a credit union member, and as a member of a credit union service organization – I work for a cooperative that I own. I focus on helping the people who work hard to make a positive difference in people’s everyday financial lives, and it’s a privilege to work with people making an impact.”

To see more, please visit the CUSO Media Services website at or its YouTube Channel at


CU*SOUTH is a credit union-owned cooperative with the mission of growing successful credit unions. Headquartered on the Eastern Shore of Mobile Bay, CU*SOUTH serves the industry-leading CU*BASE® processing system to credit unions of all sizes. CU*BASE is a fully-integrated platform, combining home banking, mobile and text banking, online membership and loan applications with auto-decisioning, collections, back office, automated 5300 Call Reporting, and a built-in suite of management analytics and marketing dashboards such as “Where Your Members Borrow” and “Where Your Members Shop”.  

CU*SOUTH provides CUSO@Work™ managed services to drive best practices for CU’s to get the most of out of their software investment. Managed services allow credit unions to outsource tasks at a fraction of the cost of a full-time specialist – accounting, collections, compliance, lending, marketing, call center, web design.

As a partner of the network – serving over 600 credit unions and over 5 million members nationwide – CU*SOUTH provides the most comprehensive offering of information technology tools and services through a collaborative, shared ownership model – with the same great value that credit unions offer their members.

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