Financial Center First Credit Union Chief Sales and Marketing Officer, Daniel T. Kavanaugh, retired on January 8, 2021 after serving in the position for 10 years.
Kavanaugh led the rebranding of the credit union in 2012, introducing a new logo and integrating the brand promise of “Improving Your Financial Life” throughout the organization. Additionally, he redesigned Financial Center’s select employer group service strategy, introduced a top-tier Health Savings Account program, and focused the credit union’s community service initiatives – leading to more than 25 state and national awards during his tenure.
In addition to his role as Senior Vice President and Chief of Sales and Marketing, Kavanaugh also served as Financial Center’s President of its Investment and Insurance CUSOs, building the agencies into revenue producing lines of business.
Most notably, under Kavanaugh’s leadership, the credit union developed its adult financial literacy program which has gained the organization seven national awards over the last 10 years, helped the credit union establish a relationship with the World Council of Credit Unions, and provided over 10,000 Indianapolis-area community members with Financial Center’s free financial literacy each year.
“Dan’s vision and leadership in the areas of sales, marketing and community outreach has helped Financial Center become a leader among credit unions who truly demonstrate our shared mission of people helping people,” said J. Kevin Ryan, Chief Executive Officer of Financial Center. “His contribution to the organization leaves a mark on the way we will tell our story for years to come.”
Kavanaugh’s retirement comes after serving the credit union industry most of his 45 year career, having previously worked for CUNA Mutual Group, USAA, and other credit union and credit union service organizations. In recognition for his contribution to the credit union, Financial Center’s Board of Directors inducted Kavanaugh into its Hall of Fame in December of 2020.
Daniel T. Kavanaugh