Dates announced for 2014 CUNA Marketing Management School in Hollywood, CA

MADISON, WI (December 10, 2013) — CUNA announced that registration is now open for CUNA Marketing Management School, May 19-22, 2014 in Hollywood, CA. School details and registration are available

CUNA Marketing Management School offers credit union marketing professionals key skillsets for marketing growth, as well as a comprehensive overview of the current marketing environment and ways to personally drive marketing efforts at their credit union. Through sessions, expert speakers and insights from the marketing industry elite, this program enables attendees to apply what they learn immediately, increasing their professional value and their credit unions’ overall potential.

To further increase their impact at their credit union, attendees can earn the Credit Union Certified Marketing Executive (CUCME) designation, the premiere designation in the industry. Attendees must attend all three years of the program and pass a comprehensive exam at the end of each year to become certified.  For those who completed the three-year program prior to the creation of the designation, CUNA will once again hold a CUCME Designation Bootcamp, March 10-11, 2014, prior to the CUNA Marketing & Business Development Council Conference in Orlando, FL.

“As more people begin to embrace values-based decision-making, it’s more important than ever that credit union marketing departments stay on their game,” commented Meghann Dawson. “CUNA Marketing Management School enables attendees to act on the migration away from banks and prepare them for the escalated competition to come.”

This year’s keynote speaker, Shalini Kantayya, founder of the 7th Empire Media production company, successfully sells independent films in a market dominated by blockbusters. In her presentation, Davids & Goliaths: What Credit Union Marketers Can Learn from an Indie Filmmaker, she will discuss the roles of credit unions and independent filmmakers as “the little guys” and illustrate how to utilize agility and insight to compete with corporate banks.

Each year of this three-part program develops unique competencies toward becoming a well-rounded marketing expert:

  • CUNA Marketing Management School: Year 1

Improve the member experience, taking the lead on brand strategies and the exclusive chance to show recent marketing samples to marketing experts.

  • CUNA Marketing Management School: Year 2

Produce practical and effective copy, credit union marketing between generations and engaging audiences through new and social media channels.

  • CUNA Marketing Management School: Year 3

Go the extra mile through inter-departmental marketing management, Master Mind Innovation discussion and insights for setting oneself apart through the development of personal and professional strengths.

There will also be a CUNA Marketing Compliance Pre-conference Workshop, May 18, during which attendees will identify and break down recent compliance changes relevant to credit union marketing departments.

For more information about CUNA Management School, the CUCME designation and to register,

About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America’s 6,900 state and federally chartered credit unions, which are owned by more than 98 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit or follow @CUNA on Twitter. For more information about credit unions, visit and follow @asmarterchoice on Twitter. Visit theCUNA Press Room for a full listing of media mentions, press releases and resources to stay informed on current events within the credit union industry.


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