Digital Growth Institute’s James Robert Lay speaks at CU Directors Conference in Las Vegas

HOUSTON, TX (July 10, 2018)Digital Growth Institute’s Founder and CEO James Robert Lay will speak at the upcoming CU Directors Conference July 29 – August 1, 2018, in Las Vegas, NV. Lay’s topic will be: “Break Free From Legacy Marketing To 10X Your Digital Growth Potential.”

As many industry studies and stats show, branch traffic continues to decline – requiring many credit unions to take an entirely new approach to sales and marketing to evolve with this change. Lay will emphasize not letting legacy systems and thinking limit digital growth potential. Simply having a website, social media, and some digital ads are no longer enough to spur significant growth.

Lay shares how it’s time to define a digital growth strategy that empowers a credit union to rise above the promotion of great rates and amazing service, while going beyond reporting vanity metrics like clicks, likes, and follows that mean absolutely nothing. Session attendees will take home proven digital marketing strategies other credit unions have used to increase digital leads by as much as 1,500%.

Session attendees will learn such key points as:

·       Win buy-in and support to break free from legacy marketing systems

·       Break down internal silos and transform marketing and sales teams 

·       Gain focus and clarity by mapping out the digital customer journey 

·       Transform a glorified online brochure into a website that sells

“Many credit unions today are unsure where to start in this digital era of marketing,” explains Lay. “It all changes so fast, making it a massive challenge to keep up with the latest tools and strategies. My talk will debunk myths, navigate clear paths, and provide results on how other credit unions have succeeded in this area. It’s exciting to see what can be done to enhance a credit union’s marketing efforts with the latest digital practices.”

James Robert Lay

About Digital Growth Institute

Based in Houston, TX, Digital Growth Institute (formerly CU Grow) believes digital growth doesn't have to feel frustrating and overwhelming. That’s why they’re on a mission to simplify digital marketing to help banks and credit unions grow from good to great. Since 2002, they have guided over 450 financial institutions worldwide to build digital marketing systems that target, capture, nurture, and convert leads for loans and new accounts. For more information, visit


Mike Lawson

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