Direct lender Americas Mortgage Professionals leverages CRM platform to heighten borrower service levels

HOLMDEL, NJ (December 19, 2013) —  Vantage Production, LLC, an innovator in customer relationship management (CRM), marketing, sales and content solutions, announced that Americas Mortgage Professionals (AMP) is implementing the company’s Vantage Integrated ProductionSM (VIP) platform to help take its consumer-direct lending effort to new heights in personalized customer service.  AMP aims to leverage VIP’s advanced CRM capabilities and seamless integration to its loan origination software (LOS) system to improve its customers’ borrowing experiences with impressive presentations and even greater individual attention.

Founded by President & CEO J.R. Boston and based in Ft. Lauderdale, Florida, AMP has three loan centers serving borrowers who are sourced mainly through social media and the Internet via online and inbound phone contact. AMP funded its first loans in 2007, finding fast popularity among mainstream borrowers and others underserved by the increasingly picky banking industry.  The company grew to open additional centers in Tampa and Indianapolis, Indiana, and is licensed in Florida, Georgia, Alabama, Virginia, Illinois, Indiana and California.

AMP Internet Marketing Manager Blake Powell noted that his company has tried several forms of customer relationship management (CRM) since its founding, but desired the benefits of advanced CRM capabilities.  “We had used and looked into the top software offerings available, but they were mainly sales specific in their design,” Powell said.  “J.R. Boston asked me to find the very best CRM technology that was mortgage specific, created and supported by experienced mortgage lenders.  Our due diligence process led us to Vantage Production’s VIP platform.”

“AMP needed a true CRM technology that was tailored for the mortgage industry,” said Vantage Production CEO Paul Zoukis.  “True CRM unites and utilizes all the data in the enterprise through a common platform to actually manage customers, their information and their experiences,” he explained.  “Most systems that call themselves CRM platforms are essentially contact management automation tools that lack the ability to work seamlessly with existing technologies.  Plus, they lack the depth of experience offered by Vantage Production, which is led by nationally renowned origination executives such as our president, Sue Woodard. The VIP CRM platform offers content and professional materials with unparalleled depth in the industry,” said Zoukis.  “This will allow AMP to create highly positive and memorable borrower experiences with the personal touch for which they are known.”

AMP’s Powell noted that their loan officers spend a good deal of time on the phone with borrowers, and VIP will enable them to qualify these borrowers quickly and create powerful personalized loan presentations with ease.  “It integrates seamlessly with Calyx and puts all of the CRM within a single system with continual, bi-directional updates and information flow,” he said.  “We are able to help consumers achieve their goals by fashioning lending approaches that work for their individual situations.  It is not just about rate with our clientele, it’s about understanding their needs and long term objectives, and VIP will help us as we offer them increasingly personalized service,” he said.

Powell also noted that operational efficiency is a top concern at AMP, and said that the company uses money saved through technology to give back to the community.  “We support the Salvation Army, the Junior League of Greater Fort Lauderdale, SOS Children, Toys For Tots, United Way and numerous other organizations,” Powell said.  “One of the specific ways we do that is by pledging monies we save using technology over outdated paper processes.  VIP is another efficiency that helps our organization in several ways.  For example, we have access to their huge suite of high quality marketing information and newsletters that we can brand and distribute to consumers without the time or expense of reinventing the wheel,” he explained.  “That makes us tremendously efficient and will therefore be benefiting our company, our customers and our community.”

Americas Mortgage Professionals is a frequent award winner, and has been named to the Inc. 500 in 2011, 2012 and 2013 as being among the country’s fastest growing privately-held firms.

About Americas Mortgage Professionals

Americas Mortgage Professionals is a Ft. Lauderdale, Florida-based direct lender, founded in 2007 with offices in Tampa, Florida and Indianapolis, Indiana.  The company has been named to the Inc. 500 of fast-growing privately-held companies for three years in a row, and has been recognized for growth and excellence with numerous awards since its founding.  More information is available at

About Vantage Production

Vantage Production, LLC provides advanced CRM systems, compliant automated marketing and sales solutions, compelling content for the mortgage industry, and professional development programs. With solutions tailored to the requirements of both enterprise lenders and loan officers, Vantage Production provides production support for more than 400 leading lenders and tens of thousands of individual subscribers. For more information, visit


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