Press
ECCU launches responsive website; increases smartphone, tablet interactions
CEDAR FALLS, IA (November 20, 2013) — Michigan-based ECCU (@ECCU1) has introduced a responsive designed website from Banno (@BannoHQ), a provider of data-enriched Web and transaction marketing services for financial institutions. Banno’s responsive site design ensures ECCU members have a consistent browser experience across devices, never compromising speed or performance.
ECCU launched its previous site more than a decade ago, and lacked the ability to leverage analytics or even add elements such as video and social media feeds. ECCU wanted to grant members unfettered access to its website wherever and however they desired to bank. The credit union quickly saw site visits spread more evenly between desktop, smartphone and tablet users; its new social media connections also increased member traffic and engagement by 60 percent on Facebook alone.
Judi Burton, research and development analyst at ECCU, said, “Our new responsive design site and its associated capabilities have provided the evidence we suspected, that our members were hungry for mobile options. As a result, ECCU is confident in our direction of making strategic plans to further substantiate our mobile presence.”
ECCU is dedicated to providing an enjoyable, community-focused environment for members; Banno delivered a website that highlights the credit union’s brand equity and community involvement while also providing an effective platform for marketing products and services. ECCU has had particular success with its Promotions page as well as seen growth in the use of informational pages – Contact Us, Locations and Search. This additional interaction can be attributed to the ease of use and immediacy of access to ECCU’s website on mobile platforms.
“As consumers rely on mobile devices to browse banking products or check finances on the go, financial institutions cannot fall victim to poor mobile site performance,” said Wade Arnold (@wadearnold), Banno CEO. “The speed of mobile access and browsing directly impacts how users perceive the success of that interaction. ECCU understands that responsive design helps prevent abandonment by giving members and prospects a reliably consistent experience across every channel, every time; a trust that will be critical as the credit union moves forward with new mobile offerings.”
About Banno
With Banno enabling-technologies, unlock unrealized financial opportunities. Through the company’s proprietary data-enrichment and interpretation platform, financial service providers and their customers can identify, engage and retain their most valuable relationships. To learn more, connect with us at http://www.banno.com/.