Embold Credit Union launches new website in partnership with PixelSpoke
PORTLAND, OR (February 9, 2023) — Embold Credit Union and PixelSpoke are excited to announce the launch of Embold’s new website.
Embold Credit Union, formerly Clackamas Federal Credit Union, has over 35,000 members and has been serving its community since 1957. Membership is open to anyone who lives, works, worships, or attends school in Oregon’s Clackamas, Marion, Multnomah, Polk, Washington, and Yamhill counties.
PixelSpoke is a B Corp marketing agency and worker-owned cooperative that specializes in web redesigns for credit unions. PixelSpoke first redesigned Embold’s website in 2018 and has worked on an ongoing basis with the credit union as a digital marketing partner for the past five years.
The redesign project aimed to: 1) Bring Embold’s new name and brand to life, 2) Upgrade and modernize the site UX and functionality, and 3) Offer an improved Spanish-language version of the site.
Bringing Embold’s new name and brand to life
Embold Credit Union is all about daring to bank boldly and dream big. The new website reflects the credit union’s evolved brand, with updated icons, fonts, and other visuals. Background patterns, complemented by rounded images and other components, carry visual themes from the credit union’s new logo across the site. A vibrant color palette lends the site a greater sense of energy, and the updated copy reflects the verve and vigor of the credit union’s new name.
Upgrading and modernizing the site
The new website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site. An optimized image uploader aims to improve both SEO and site speed.
Offering an improved Spanish-language version of the site
With its strong legacy of community involvement and unique ITIN lending products, Embold has long been committed to serving the region’s immigrant populations, a commitment that is also reflected in the Spanish-language version of its website. As part of the redesign, we upgraded the website’s translation tool, creating a more seamless and accurate Spanish-language experience that will be continually updated as future changes are made to the site.
The website is built using flexible WordPress templates that empower the Embold marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Embold and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Embold members.
About PixelSpoke
PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and employee-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit pixelspoke.coop.
About Embold
Embold Credit Union, formerly Clackamas Federal Credit Union, has over $600 million in assets, contributes to the financial well being of more than 35,000 members, and has been serving its community since 1957. Membership is open to anyone who lives, works, worships, or attends school in Oregon’s Clackamas, Marion, Multnomah, Polk, Washington, and Yamhill counties. More information is available at emboldcu.org
