Empowering credit unions to raise their voice: LCUL launches new All-in-one Legislative Action Center
HARAHAN, LA (April 4, 2023) — The Louisiana Credit Union League (LCUL) adds even more value to association membership with the launch of it’s new Legislative Action Center, an all-in-one political platform that offers a new approach in organizing and implementing statewide advocacy efforts.
The new platform aims to empower Louisiana credit unions to take an active part in grassroots efforts. Now, advocates can better understand credit union issues, monitor legislation, and effectively communicate with lawmakers to achieve overall legislative success. Most importantly, the Legislative Action Center has the capability for credit unions to share member impact stories with legislators that further the advancement of Louisiana communities.
“A strong emphasis on League value falls on advocacy and engagement. Our new partnership with Soft Edge incorporates a critical component that was missing in our political engagement strategy,” commented Lacey Weaver, LCUL Senior Vice President. “The League’s new Legislative Action Center will not only increase visibility with lawmakers and educate credit union champions on key issues but also allow us to shift our strategic approach with more organized messaging.”
Founded in 1990, Soft Edge was created with a single mission in mind: creating cutting-edge software that incorporates the latest innovations in technology. Since then, the pioneering government relations platform has led the way with a long series of firsts in its space. LCUL is the first in the credit union space to partner with Soft Edge, providing Louisiana credit unions early access to the dynamic platform and database.
About Louisiana Credit Union League
The Louisiana Credit Union League (LCUL) is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. LCUL is dedicated, through cooperation, to promote, protect and perpetuate the credit union movement. For additional information, visit www.lcul.com.
