Empowering People’ campaign from CO-OP rolling out new consumer education content

Credit Unions Can Repurpose Material for Their Own Outreach to Millennials

RANCHO CUCAMONGA, CA (November 12, 2014) – CO-OP Financial Services is expanding its “Empowering People. Amplifying Dreams” initiative by increasing the frequency of new content to help Millennials develop greater financial literacy, including education on credit unions.

“Empowering People. Amplifying Dreams’ is an integrated content marketing and social media campaign developed on behalf of our clients to help consumers – especially Millennials – better understand how our industry empowers individuals to achieve their financial goals,” said Stan Hollen, President/CEO, CO-OP. “As we roll out new educational content for Millennials, we also intend it as a resource for all credit unions – they are welcome to use it for their own outreach.”

The content from CO-OP’s Empowering People. Amplifying Dreams campaign focuses on the “how-to’s” of establishing a long-term, secure financial future. This includes education on the products and services of credit unions as well as on the mission and values of the entire movement.

CO-OP will provide content on its own platforms, including the campaign website and three consumer social media channels, as well as through editorial and advertising on digital channels managed by online publishers (such as bloggers) and business partners. The content is intended to be “portable” – available for repurposing or linking-to by these additional sources.

The “Empowering People. Amplifying Dreams” website at serves as the initiative’s content hub, and provides convenient access to the CO-OP Credit Unions Twitter feed –@innovatebanking – in addition to icons leading to Facebook and Tumblr.

The website includes a wide variety of content for consumers considering their financial options, including a locator for credit unions, a growing library of “People Like You” testimonials from millennial credit union members and a new blog, set to launch by the end of the year.

Consumer Twitter Feed Has More Than 27,500 Followers
A story on The Financial Brand website for October 13, “Top 100 Credit Unions on Twitter With the Most Followers,” gave the top spot to Navy FCU with 66,600 followers. The CO-OP consumer Twitter page – launched in May – now has more than 27,500 followers as of November 12, which ranks second in the industry according to this listing. The following for CO-OP Credit Unions on Twitter also far out-distances the following for any other credit union service organization.

The following for other CO-OP Twitter channels are also very active. The business-to-business feed (@COOPFS), accessible via has more than 6,100 followers as of November 12. In addition, CO-OP’s THINK Twitter channel (@COOPTHINK), accessible via has nearly 11,000 followers as of the same date. THINK is CO-OP’s initiative to inspire creative problem solving on industry issues, and includes the annual THINK Conference.

For more information on CO-OP’s “Empowering People. Amplifying Dreams” campaign, visit

About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit


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