Financial One Credit Union wins 2022 CUNA Diamond Award

National Credit Union Organization recognizes Financial One’s “Together As 1” video.

COON RAPIDS, MN (April 12, 2022) — Financial One Credit Union was named a 2022 Diamond Award winner by the Credit Union National Association (CUNA) Marketing and Business Development Council. Financial One was named the “Category’s Best” winner in the “Video Non-Commercial – Single” for our Together As 1 video. CUNA’s Diamond Awards recognize excellence in marketing and business development in the credit union industry. Financial One competed against the country’s largest credit unions.

The CUNA Diamond Awards represent the pinnacle of credit union marketing and business development. There are 35 categories, ranging from direct mail to website marketing to public relations to social media. Judges review each entry in a category and score them based on criteria including strategy, creativity, design, copy, communication, and results. The entry receiving the highest cumulative score receives the Category’s Best. This year’s Diamond Awards competition received 1,195 entries – 86 credit unions won Category’s Best Awards and 262 won Diamond Awards. The competition is the most prestigious for excellence in marketing and business development in the credit union industry.

“It’s an honor to be recognized as a Category’s Best award,” said Kelsey Bergfalk, AVP Marketing Manager of Financial One Credit Union. “Financial One is dedicated to improving the financial well-being and peace of mind of its members and others within the communities we serve. The purpose of the video was to visually showcase how Financial One has supported the community over the years with our Three Essentials program. It shows that together, as one, we can make a difference.”

Financial One also won Marketing Awards from the Minnesota Credit Union Network in late December 2021 for Community Impact and Outreach for their “Together As 1” video and Branding for their “Journey’s” video.




About Financial One

Financial One is a full-service credit union dedicated to improving its members' financial well-being and the peace of mind of its members and the communities it has served since 1933. It has 3 branches across the Twin Cities Metro, serving Anoka, Hennepin, Ramsey, and Washington Counties with assets of over $196 million as of December 31, 2021. Financial One was voted number one Mortgage Lender four years in a row and voted Best Credit Union seven times in 2021 by Anoka County Shopper. To learn more, visit

About CUNA:
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth, and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About CUNA Councils:
CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas, and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight CUNA Councils with a network of more than 7,300 credit union professionals. For more information, visit


Kelsey Bergfalk
AVP/Marketing Manager
Financial One Credit Union

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