First Commonwealth Federal Credit Union proudly embraces Small-Minded Banking

ALLENTOWN, PA (April 30, 2024) — First Commonwealth Federal Credit Union is pleased to announce the launch of its new ‘Small-Minded Banking’ campaign. This innovative initiative aims to redefine the concept of being “small-minded” in a positive context, highlighting the credit union’s commitment to personalized banking and exceptional value for its members.

Unlike for-profit financial institutions that prioritize profits and stockholder interests, First Commonwealth Federal Credit Union takes pride in its singular focus on bolstering members’ economic resilience. By channeling all resources and efforts toward guiding members to stability and success, the credit union is committed to a more personal approach to banking.

“We are proud to introduce our Small-Minded Banking campaign, which reflects our commitment to providing exceptional value and service to our members,” said John E. Melcher, Chief Strategy Officer at First Commonwealth Federal Credit Union. “Our member’s needs and goals are the foundation on which our organization stands, which is why we prioritize supporting them above all else.”

To learn more about the benefits of small-minded banking, please visit

About First Commonwealth Federal Credit Union

First Commonwealth, headquartered in Allentown, PA, is one of the most accomplished and preeminent credit unions serving Lehigh, Northampton, and Carbon Counties in PA, and Warren County, NJ. With 12 locations and a top-tier digital banking experience, it serves 81,000 members and 2,400 companies. Since 1959, First Commonwealth has prioritized growth, innovation, technology, and friendly service. First Commonwealth has 235+ employees and over $1.2 billion in assets, operating as a member-owned, not-for-profit financial cooperative embodying purpose-driven values.


Jen L. Weaver
AVP Marketing & Member Communications
Mobile: 610-703-8852

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