First Financial honored for Excellence in Marketing, Community Outreach, and Financial Literacy
LUTHERVILLE, MD (July 2, 2019) — Representatives from First Financial Federal Credit Unionattended the MD|DC Credit Union Association’s Annual Convention in Ocean City, Maryland June 2-4 and were honored to bring home three prestigious awards from the event. During the convention’s award luncheon, held on Monday, June 3, the MD|DC Credit Union Association recognized the accomplishments of individuals and credit unions through a variety of distinctive awards.
The Trailblazer Awards for Excellence in Marketing and Communications honor credit unions that creatively market and communicate products, services, and activities to members. First Financial took home the Best Special Project award, for credit unions with over $1 billion in assets, for their animated video marketing package which educates local business owners and human resource professionals how the credit union offers banking solutions for businesses and employees at a better value. The project also included a comprehensive, coordinating folder containing information about the credit union and membership benefits.
First Financial also won First Place for the State-level CUNA National Award, Dora Maxwell Social Responsibility Award, for credit unions with over $1 billion in assets. The award honors credit union involvement in community projects and activities other than personal finance education. The Association selected First Financial for this award because of the credit union’s extensive involvement in the “Power Hour” program for the Boys and Girls Club of Westminster (BGCW). First Financial presented a grant of $50,000 to BGCW and provided volunteers for the successful and life-changing after-school program, which provides tutoring and other academic support to students in a safe environment.
Lastly, First Financial’s student internship programs earned the State-level CUNA National Award, Desjardins Youth Financial Education Award, which recognizes leadership within the credit union movement in youth and adult financial literacy. First Financial received Second Place for credit unions with over $1 billion in assets for their successful Information Technology Internship and High School Branch Internship, which has established six student-run branches at local high schools over the last 12 years. These programs provide students with unique employment and financial literacy skills. Additionally, the programs have aided students in transitioning into the workforce, with several of the interns going on to become employees of First Financial.
President and CEO of the MD|DC Credit Union Association, John Bratsakis, presents awards to Eric Church, First Financial Federal Credit Union President and CEO, during the Annual Convention in Ocean City, MD. Photos courtesy of Jason Putsche Photography.
About First Financial Federal Credit Union (MD)
First Financial Federal Credit Union serves the employees, students, and parents of the Baltimore, Carroll, Somerset, and Worcester County Public School systems, as well as the employees and families of many area businesses, hospitals, private schools, and colleges. The Credit Union’s product offerings include free checking, online and mobile services, auto loans, credit cards, and home loans. Don’t Just Bank, Belong; visit www.firstfinancial.org for details.
