Freedom Mortgage appoints two senior executives to New Financial Institutions Partner Group

MOUNT LAUREL, NJ (February 6, 2014) – Freedom Mortgage Corporation, a privately held, full-service mortgage lender licensed in all 50 states, has appointed two long-time industry veterans as senior executives in the company’s recently formed Financial Institutions Partner Group. Greg Gentek is the division’s new Senior Vice President, and Rock Primas is Vice President of Business Development. Gentek and Primas have decades of mortgage industry experience, and have been charged with building out the Financial Institutions Partner Group, which provides end-to-end mortgage outsourcing for regional banks, community banks and credit unions.

Greg Gentek has over 20 years of mortgage industry experience. Prior to joining Freedom Mortgage, he was Senior Vice President for Chase Home Loans, where he implemented workflow tools that created proactive communication and higher service results. Gentek also spent 19 years with PHH Mortgage, of which 12 were in the role of Senior Vice President responsible for telesales, processing, closing and support operations.

Gentek’s first hire is Rock Primas, who also worked at PHH Mortgage, holding various executive level roles during his 17 year tenure with the company. Primas has a consistent history of achievement in training, client management, and business development.  His most recent position was Vice President, Private Label Sales and Account Management, where he managed client relationships and played a key role in creating strategies for the division’s program to increase its regional field presence and generate organic growth.

The new Financial Institutions Partner Group provides end-to-end mortgage services to regional banks, community banks and credit unions. It handles all aspects of the mortgage transaction, from the initial client call, to closing and servicing of the loan. The process is handled on behalf of its financial institution clients, enabling them to offer mortgage services to their customers and members without having to hire, manage and train mortgage staff; invest in mortgage technologies; or expose themselves to the risks associated with originating and servicing mortgage loans.

“The success of our model is based on service and risk mitigation, and we’ve created a mortgage platform that reduces the risks and costs for our partners, while providing their customers with superior service,” said Gentek. “Our service performance levels help our clients retain their customers and members, while also reducing the operational and compliance risks for the Financial Institution We’re offering this solution to small and midsize financial institutions that may be considering new options or alternatives due to the new regulatory environment and increased risk and cost associated with offering a mortgage product.”

“Like Freedom Mortgage, Greg and Rock place a high value on customer service and client satisfaction,” said Stanley C. Middleman, President and CEO of Freedom Mortgage. “They have a strong network of productive business relationships combined with an excellent reputation for helping lenders achieve their goals. We’re looking forward to having them as part of the Freedom family.”

About Freedom Mortgage
Freedom Mortgage is a national, full-service mortgage banker that provides origination and servicing through retail, wholesale, correspondent and commercial divisions. The company is licensed in all 50 states, Washington DC and Puerto Rico. Freedom Mortgage maintains an “A rating” with the Better Business Bureau and is known for using the most advanced technologies and providing world-class service to its clients, borrowers and partners. The company was founded in 1990 and is headquartered in Mount Laurel, New Jersey. For more information, please visit


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