Frost and TrueCar Launch Member Showroom – A “Hassle-Free” Online Auto Buying Service

CINCINNATI, OH (June 26, 2013) Frost Financial Services (Frost), the largest independent GAP Program Administrator, which serves more than 1,050 credit unions, announced today it has partnered with automotive pricing and analysis company TrueCar, Inc., to create a “hassle-free car-buying service for credit union members.”

Known as Member Showroom, the online vehicle information service, powered by TrueCar data, “creates a better buying experience for members while helping to retain the financing relationship between the credit union and their members,” said Phil Markwell, a partner at Frost.

“With the Member Showroom auto buying service incorporated into our VisualGAP web application, credit union staff can now help members search for new and pre-owned vehicles, secure guaranteed savings from participating dealers and lock in great credit union financing terms before ever going to the dealership,” said Markwell. “This exciting new service enables Frost to help our credit union partners offer their members a more comprehensive car-buying solution and ensure a pleasant, low-pressure experience at the dealership.”

At, members can compare pricing information on thousands of new and used vehicles, view prices that other buyers have paid for the same vehicle, and receive pricing information from nearly 6,200 pre-screened TrueCar Certified Dealers that participate in the program.

“TrueCar’s goal is to provide the most transparent, hassle-free car-buying experience to our partners and their members,” says Jason Nierman, Vice President of Partner Development for TrueCar. “Member Showroom will help members across the country access the information necessary to make more informed car-buying decisions.”

For more information about how the Member Showroom “hassle-free” auto buying service can help your members and your Credit Union, contact Phil Markwell at (888) 753-7678 or

About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data, provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for similar-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry that has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TrueCar is a data-driven company that sources and compiles car-buying information, unlike anybody in the industry. That is why, since its founding in 2005, TrueCar dealer partners have sold over 800,000 vehicles across the country. Its national network of nearly 6,200 Certified Dealers is committed to provide a no-hassle car buying experience for some of the country’s largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

About Frost
Frost has been providing insurance solutions for Credit Unions and their members for more than 40 years and currently serves the needs of more than 1,050 Credit Unions nationwide.  Since Frost introduced their GAP administration services in 1999, they have grown to become the largest independent GAP program provider in the Credit Union movement.

Today, Frost continues to develop meaningful new products and solutions that can help Credit Unions better serve the financial needs of their members while improving their bottom line. 

Please contact us today to see how we can help “protect relationships” with your members while “providing choice” for your Credit Union to partner with people that are committed to your success.

Call at 888-753-7678 or see us at

More News