Georgia Power Federal Credit Union announces new name and brand strategy

ATLANTA, GA (June 26, 2015) — Georgia Power Federal Credit Union is pleased to announce the official launch of their new name and brand positioning strategy. The new name, effective as of June 8, 2015, is On The Grid Financial.

Although the Georgia Power name has great influence on its own and has served the credit union well for many years, the name itself was somewhat limiting as the credit union reaches out to potential members in the Electric Utility Industry.

“We wanted to find a name that would resonate with our entire potential field of membership,” says Emily James, President and CEO of On The Grid Financial. “We believe On The Grid Financial will have a significant impact on our ability to grow and thrive in all of the 11 states we serve, not just Georgia.”

In addition to the new name, the credit union has also adopted a new brand positioning line, “Right Down The Line,” which has a number of connotations including: 1. A connection to members who keep things right down the line for power consumers; 2. The credit union is right down the line for members via phone, email and the Internet; and 3. The credit union will be there for members right down the line through every life stage.

“We understand our members don’t have a lot of time to take care of their finances—especially those who are in the field,” says James. “We want them to know Right Down The Line means we are committed to take care of their financial well being while they take care of business.”

The credit union has not been sold or merged. The headquarters office will remain the same, as will all of the contact information for members. For additional information about the credit union’s products and services, visit

About On The Grid Financial: On The Grid Financial was chartered in 1935 by a small group of Georgia Power–Atlanta Division employees. More than 50 years later, the name officially changed to Georgia Power Federal Credit Union after a merger with the Georgia Power Augusta Credit Union. On The Grid Financial
operates from their branch at 5901-A Peachtree Dunwoody Road, Suite 275 in Atlanta. Their field of membership now encompasses those who work regularly at entities engaged in the electric power generation, transmission and distribution industry in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. The credit union serves more than 6,300 members and has over $38 million in assets.

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