Great Basin Federal Credit Union partners with OnApproach for enterprise data and analytics platform

MINNEAPOLIS, MN (September 19, 2017) — OnApproach (, the leading provider of data/analytics solutions for credit unions, is excited to announce Great Basin Federal Credit Union (Reno, NV) is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.

“OnApproach M360 Enterprise was the obvious choice for our credit union’s data and analytics provider. As a small financial institution, we recognize the difficulty to compete through branching and large campaign spends. We can however use the analytics and predictive behavior analysis to create deeply personal relationships that consumers have come to expect. We believe collaboration provides a bright future for the credit union industry, and we are excited to partner with such an innovative solution to improve both our day-to-day operations, and our decisions that will affect the long-term future of our organization”, said Jennifer Denoo, CEO, Great Basin Federal Credit Union.

Great Basin Federal Credit Union (asset size: $170 Million, core processor: Symitar – Episys) was in need of a solution to integrate their numerous disparate data sources into a single source of truth. Data analytics provides an opportunity for credit unions to better understand their members, and ultimately compete with the large banks and fintech startups that are slicing the most profitable products and services from credit unions. OnApproach M360 provides a collaborative, core-agnostic, solution so all credit unions can leverage data for informed decisions, increased profitability, and positive member experiences. As a CUSO, OnApproach helps credit unions to take advantage of analytics efforts across the industry, and make executing a data strategy a reality for institutions of any size. To that end, OnApproach empowers credit unions to prosper in their digital transformation efforts, and prove themselves as the best financial services provider for their members.

“Data analytics is becoming increasingly important for credit unions. Member expectations are evolving due to those companies exceling in analytics, such as Amazon or Domino’s Pizza. It is now the norm for consumers and members to expect superior service, and a highly personalized digital experience. As credit unions attempt to keep up with these changes, OnApproach is here to help credit unions work together to overcome these challenges, and prove to members and prospective members that credit unions are the best financial institutions to serve our communities,” said Paul Ablack, CEO, OnApproach.

About OnApproach

OnApproach is the only CUSO dedicated to credit union success through a collaborative analytics ecosystem. By providing a secure and frictionless data experience, OnApproach empowers credit unions to take full control of their own data and their own futures. We exist to serve the credit union movement with technology and expertise required for the digital transformation of the industry business model. OnApproach’s collaborative ecosystem enables communities of users, data scientists, and application developers focused on analytics innovation

About Great Basin Federal Credit Union

Great Basin Federal Credit Union has been a member of the Washoe County community since our charter on January 11, 1951. What began as a 50 member credit union for Reno-Bell Phone Company employees has grown to a community chartered credit union serving over 15,000 people. Our philosophy of building personable relationships with our members still remains a core value to the board members and staff.


Austin Wentzlaff
Vice President of Business Development
(888) 523-6121 Ext. 110

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