Greenpath Financial Wellness’ empathy-focused financial coaching program delivers results

A webinar taking place Tuesday, July 12 highlights outcomes achieved by program participants including increased credit scores, improved savings, reduced debt, and enhanced financial confidence.

FARMINGTON HILLS, MI (June 28, 2022) — The pilot for GreenPath Financial Wellness’ Your Money Guide, an online, email, and telephone financial coaching program that provides individuals with a path to financial resiliency, has concluded with noteworthy results.

According to research released today, post-coaching surveys showed that participants benefited from:

Increased credit scores by 10 points or more
Increased savings after three months
Reduced total debt of nearly $4,000 over the course of the pilot
Improved confidence in reaching financial goals

GreenPath, a national nonprofit that provides financial counseling and debt management services, will host a live webinar on Tuesday, July 12 for credit unions, nonprofits, and other financial institutions highlighting the pilot program’s best practices and results. A recently released white paper summarizes the findings.

“We’re proud of our people-centered approach to the work we do and our commitment to providing everyone the tools to lead financially healthy lives,” said Kristen Holt, president and CEO, GreenPath Financial Wellness. “Within our Your Money Guide pilot, participants reported positive levels of confidence about being able to reach their financial goals. We encourage all financial organizations to review our findings and consider this service for their customers.”

The Your Money Guide program was piloted in two phases through May 2021. Pilot participants were individuals who were not in a crisis, had a stable income, a desire to build financial resiliency, less than $5,000 in unsecured debt, and were seeking an accountability partner. The program connected participants with empathy-trained, certified financial coaches who helped guide them on attaining and sustaining financial resiliency. GreenPath coaches are certified by the National Foundation for Credit Counseling (NFCC) and receive ongoing support from an in-house empathy coach.

Participant interviews offer rich details about the program’s success in reaching and retaining clients. Key outcomes were a direct result of GreenPath’s empathy-focused coaching services, human-centered communications, and innovative program recruitment.

Unlike other financial coaching programs, Your Money Guide combines convenient online learning with personalized coaching via email, telephone, and online chat, helping propel people toward a financially healthy lifestyle. The program was developed to be a resource for GreenPath’s partner organizations, credit unions, and nonprofits. “This program supports GreenPath’s overall mission of empowering financial health and wellness, and we’re excited to launch Your Money Guide at scale to expand our ability to serve more people,” said Holt. “Coaching creates excellent outcomes for anyone who desires to strengthen their financial resiliency.”

The Your Money Guide Financial Coaching pilot was made possible through a grant from JP Morgan Chase. GreenPath used innovative outreach and recruitment campaigns to secure pilot-program participants, leveraging the networks of three valuable partners: ArtBuilt, Self-Help Credit Union, and United Way of Greater Mercer County, New Jersey. GreenPath’s research partner was the Center for Financial Security (CFS) at the University of Wisconsin, whose staff behavioral scientist worked with the pilot team.

Additional details will be released on Tuesday, July 12 during a live webinar. Register here: To view the Your Money Guide White Paper, visit:

Participants in GreenPath’s Your Money Guide pilot program increased credit scores, reduced debt improved savings and financial confidence (Photo Credit: GreenPath Financial Wellness)

About GreenPath Financial Wellness

As one of the largest financial counseling agencies in the nation, for more than 60 years, GreenPath Financial Wellness has assisted millions of people with debt and credit management, student loans, homeownership, and foreclosure prevention. Headquartered in Michigan, GreenPath and its affiliates work directly with individuals and 580+ credit union, bank, retirement/insurance and employer partners across the U.S. from more than 20 locations and through phone access and online tools. GreenPath is a member of the National Foundation for Credit Counseling and is accredited by the Council on Accreditation. The GreenPath family of companies now include CONSUMER, Homeownership Preservation Foundation (995-HOPE), Clarifi, and Rural Dynamics, Inc. To learn more, visit or call 800-550-1961. Follow the nonprofit on Facebook and Instagram @greenpathfinancial and on Twitter @GreenPath.


Taevann Calloway; Marketing Clerk
Dover Federal Credit Union
1075 Silver Lake Blvd.
Dover, DE 19904
302-678-8000 ext. 2432

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