Gulf Coast credit unions carry on successful “Credit Union Sense” awareness campaign for second International Credit Union Day

FORT WORTH, TX (October 11, 2013) — Last year, credit unions from the Houston and Galveston chapters of the Cornerstone Credit Union League (formerly the Texas Credit Union League) worked together to launch a new cooperative initiative just in time for 2012’s International Credit Union Day. The campaign theme, “Banks make dollars, not sense,” proved successful with consumers, and the seventeen credit union cooperative has decided to utilize the same concept for International Credit Union Day again this year.

The cooperative campaign was developed by Kearley & Co., a strategic marketing and branding firm that has been working with credit unions for over 30 years. This year’s campaign includes an interactive mix of social and traditional media. Billboards, t-shirts, web and print ads are all being utilized in addition to facebook and twitter to drive consumers back to the website, where they can learn more about the credit union difference and find a local credit union to join.

This unique cooperative campaign takes things a step further than just advertising the credit union difference – a week-long series of events demonstrates local credit unions’ commitment to financial literacy and community service. This year’s activities will kick-off with a “Credit Union Awareness Day” on Monday, October 14th and include a “CU 4 Reality Fair” at a local high school, which will provide students with a fun and exciting simulation of spending and budgeting based on career choices and lifestyle decisions. Throughout International Credit Union Week, financial literacy courses will be held to help consumers understand their credit score and protect themselves from identity theft and cyber security threats. The week’s events will wrap up with a “Financial Safety & Security Shred Day” with four different locations.

“This cooperative campaign is about connecting credit unions with local consumers,” shared Elisa Rode, Chief Executive Officer of Kearley & Co. “Many consumers still don’t understand what a credit union is or realize that they can be a member. The Credit Union Sense campaign engages consumers by using social media in addition to traditional advertising channels and incorporating face-to-face events to introduce people to a credit union they can join.”

About Kearley & Co.
Specializing in strategic marketing, branding and retail design, Kearley & Co. has been helping clients for more than 30 years. Located in Fort Worth, Texas, our creative team works hard every day to innovate and inspire. Our expertise reaches across several industries, but we specialize in financial institutions, particularly credit unions. Learn more at

About Cornerstone Credit Union League
Cornerstone Credit Union League is committed to protecting its nearly 700 member credit unions while promoting their growth, strength, and unity. Cornerstone has combined the talents and resources of the Arkansas, Oklahoma, and Texas leagues to provide enhanced and expanded products and services to credit unions, maintain a critical focus on advocacy and regulatory and compliance support, and increase its influence at a national level. Learn more at

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