Harborstone CU selects Geoff Bullock as next CEO

LAKEWOOD, WA (September 21, 2022) — Harborstone Credit Union ($1.9B, Tacoma, WA) has selected Geoff Bullock to serve as its next chief executive officer (CEO) and succeed Phil Jones, who is retiring after fifteen years of leading the credit union. Bullock currently serves as Executive Vice President and Chief Member Experience Officer of Royal Credit Union ($4.3B, Eau Claire, WI) and is expected to transition to his new role before the end of October 2022. He was placed by DDJ Myers, the well-known leadership development firm that recently became an ALM First Company.

“Geoff is an inspirational and innovative leader,” says Ann Anderson, Chair of Harborstone Credit Union’s Board of irectors. “Based on our thorough and independently-led executive search process, we’re confident Geoff is the strongest fit to drive Harborstone into its next phase of growth and success.”
Bullock’s unique combination of strategic planning, enterprise-wide decision-making, product innovation and advocacy for the member and employee experiences has led Geoff to national recognition in recent years. This includes being named Next Top Credit Union Executive in 2017, a CUNA Rockstar in 2019, and a CUES Emerge Mastermind in 2020, 2021 and 2022.
“It was clear throughout this process that Harborstone is a special place, and this is a once in a lifetime opportunity,” says Bullock. “Ann Anderson and the board exuded the credit union’s mission, and their knowledge and professionalism blew me away. DDJ Myers was amazing to work with and did a wonderful job of highlighting Harborstone’s remarkable mission, its focus on DEI and the care Harborstone has for its communities and members.”
Bullock is a mission-driven leader and credit union enthusiast. He is currently working towards his Doctorate in Change Leadership at the University of Southern California and holds a Master of Business Administration in Finance from Concordia University and a Bachelor of Arts in Political Science from North Park University. Bullock has also completed CUES CEO Institute Certificates through Wharton, Cornell and the University of Virginia.
In his free time, Bullock enjoys spending time with his wife, Nicole, and working on nightly puzzles with his two daughters Alaya (12) and Annika (9). He is also a cheer dad and a huge advocate for foster care and adoption, having served as a foster parent his entire adult life.

Geoff Bullock

About Harborstone Credit Union

Since 1955, Harborstone Credit Union has served Washington communities as a member-owned, not-for-profit financial organization, with a history of serving those who serve, and built on the principle of people helping people. At the heart of the credit union are knowledgeable and passionate team members who guide and empower consumer members and business members to make good financial decisions, promoting financial well-being and prosperity. Today, Harborstone has branch locations in King, Pierce, and Thurston Counties. Expanding financial empowerment for its members is a perennial priority for Harborstone. As a banking advocate for its members, Harborstone’s mission is to build trusted and meaningful relationships with members—and to show up, as a fabric of the community, to help those communities THRIVE. Harborstone is also committed to working toward a more fair and equitable society, one relationship at a time. Harborstone has $1.8 billion in assets and more than 85,000 members.

About DDJ Myers: An ALM First Company
DDJ Myers specializes in leadership success through executive recruitment, strategic organization, and board development for financial institutions. In addition, they offer a broad range of online assessments to help companies optimize their greatest assets – their people. DDJ Myers joined forces with ALM First, a strategic partner that offers depositories an array of financial advisory services, in 2022 to provide expanded educational opportunities and solutions to help clients optimize both people and financial performance. Learn more at or visit our parent company


Sharon Simpson
(240) 620-4095

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