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HFS Federal Credit Union is celebrating 85 years with a new look!

HILO, HI (May 20, 2022) — HFS Federal Credit Union is excited to celebrate 85 years of service to the Big Island, and in conjunction with their celebration, unveiled their new logo.

The new logo is inspired by the native Hawaiian ‘I’wi bird, known for its bright feathers and beautiful song. The logo mark captures the kinship between parent and child, and is symbolic of the HFS promise to nurture every member relationship and foster generational financial growth. The change in logo does not signify a change in who they are. They are the same credit union that has served families for generations. They simply have a new look and a renewed commitment to focus on their membership, so that their members can focus on life.

The credit union’s original logo featured the Big Island and was selected in 1976. It has been representative of the institution for over 45 years, but it was time for an update to better represent who they have become since then.

“This marks a significant milestone in our journey together, providing an opportunity to reflect on what our brand stood for and everything that we aspire to become as we move forward into the future.

The new logo represents our relationship with you and our promise to help in your financial success. We have earned your trust and will continue to be your partner in finding solutions that put you first. You can count on us in servicing your financial needs with care, humility, integrity, and passion as we are committed to providing you the best possible service.

Looking forward to our many years of continued success!”

Nathan N. Abe

President-Chief Executive Officer

HFS Federal Credit Union was founded 85 years ago on January 4, 1937 by a group of Hawai’i Territorial Government employees. They each pooled together $5.25 to begin the credit union, known then as Hawai‘i Federal-Territorial Employees Federal Credit Union. Their very humble beginnings stemmed from one simple need: making credit available to those with small means. This is the basis of everything the credit union does – acting in service to their members and community.

Over the last 85 years there have been many changes, including a few office relocations until they settled at their “home base” on Kino‘ole Street in 1982. They’ve been through a couple of name changes as they expanded their field of membership from Federal and State employees to anyone with a tie to the Big Island, and five additional branches across the island have been added. As of November 2021, they’ve grown to over $800 million in assets and over 49,000 members as the largest credit union on the Big Island. This growth is attributed to the tremendous trust and support from their members and community, as well as the hard work and dedication of the credit union’s staff, management and volunteer Board and Supervisory Committee members.

HFS Federal Credit Union is still, and will always be, the place where caring counts.

For more information about HFS FCU and additional eligibility criteria, contact the Credit Union at (808) 930-1400, visit www.hfsfcu.org or stop by any of our branches in Hilo, Kea‘au, Prince Kuhio Plaza, Honoka‘a, Waimea or Kona. You’ll quickly see why HFS is the credit union where caring counts.

About HFS Federal Credit Union

HFS Federal Credit Union (HFS FCU) is the largest not-for-profit and member-owned financial institution on Hawai’i Island. Established by just nine individuals in 1937, HFS started with very humble beginnings. The Credit Union continued to grow from serving just employees of the Federal and Territorial Governments in the County of Hawai‘i and their families, to now offering membership to any person who lives, works, or attends school on Hawai’i Island.